2004 Nissan Titan Owner's Manual - Page 3

WELCOME TO THE WORLD OF NISSAN NISSAN pioneered the use of electronics and computers in automobiles, and has led the industry in improving both performance and fuel efficiency through new engine designs and the use of synthetic materials to reduce vehicle weight. The company has also developed ways to build quality into its vehicles at each stage of the production process, both through extensive use of automation and - most importantly - through an awareness that people are the central element in quality control. From the time the parts arrived from our suppliers until you took delivery of your new NISSAN, dozens of checks were made to ensure that only the best job was being done in producing and delivering your vehicle. NISSAN also takes great care to ensure that when you take your NISSAN to your dealer for maintenance, the service technician will perform his work according to the quality standards that have been established by NISSAN. Safety has also been built into your NISSAN. As you know, seat belts are an integral part of the safety systems that will help protect you and your passengers in the event of a sudden stop or an accident. We urge you to use the seat belts every time you drive the vehicle. The NISSAN story of growth and achievement reflects our major goal: to provide you, our customer, with a vehicle that is built with quality and craftsmanship - a product that we can be proud to build and you can be proud to own. WFW0014 Your new NISSAN is the result of our dedication to produce the finest in safe, reliable and economical transportation. Your vehicle is the product of a successful worldwide company that manufactures cars and trucks in over 17 countries and distributes them in 170 nations. NISSAN vehicles are designed and manufactured by Nissan Motor Co., Ltd. which was founded in Tokyo, Japan in 1933, and NISSAN affiliates worldwide, collectively growing to become the fifth largest automaker in the world. In addition to cars and trucks, NISSAN also makes forklift trucks, marine engines, boats and other diversified products. NISSAN has made a substantial and growing investment in North America. NISSAN's commitment is over $6 billion dollars in capital investments in facilities across the continent. Some of the facilities include the Nissan Manufacturing facilities in Canton, Mississippi and in Smyrna, Tennessee, vehicle styling design at Nissan Design America, Inc. in San Diego, California, and engineering at Nissan Technical Center North America in Farmington Hills, Michigan. Additionally, NISSAN employs more than 21,000 people throughout the United States, Canada, and Mexico. An additional 60,000 people work for the 1,250 NISSAN and INFINITI dealers across North America. NISSAN is also a substantial contributor to the Canadian economy. Nissan Canada Inc., its suppliers and over 150 dealers employ approximately 4,500 people. These include company employees and the staffs of NISSAN dealers all across Canada. In addition, many Canadians work for companies that supply NISSAN and NISSAN dealers with materials and services ranging from the operation of port facilities and transportation services, to the supply of lubricants, parts and accessories.