Logitech Desktop Wave Role of Comfort in Product Design

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1885 Benz Motorwagen with bench seat.

The Role of Comfort in Product Design

The Evolution of the Car Seat, the Backpack and the Vegetable Peeler

The Irresistible, Irreplaceable Quality that Links These Products with the

New Logitech Comfort Wave Keyboard

We put up with discomfort when we don’t have an alternative. We put up with it until something

better appears. And once in a while something new comes along that makes such a strong

impact that we come to depend on it, to expect it to provide comfort, to feel that we deserve it. We

know a product’s redesign is successful when we find ourselves unable to believe that we ever

used the previous version, or, better still, forget that the old design ever existed at all.

If comfort is something we all value once we have it, why do we put up with so much discomfort in

our everyday lives? We sit in old, worn seats at the movie theater, our bodies sore from sitting in

the same position for an extended amount of time. We type on our keyboards and stare at our

computer screens for hours at a time. And, as the hours go by, we slouch, our vision blurs, and

our necks and backs begin to ache.

Fortunately, some products – such as the car seat, the backpack, the vegetable peeler and, with

the introduction of the Logitech Comfort Wave Design, the computer keyboard – capture the

attention of individuals or companies dedicated to making them more comfortable, more in line

with the human form. When those individuals or companies are successful, the design shift sets a

new standard for comfort that we wouldn’t want to live without.

The Car Seat: Comforting the Weary Commuter

In every city of the world, we see them: the weary commuter. Maybe you’re among them.

The American Association of State Highway and Transportation estimates that in 2005, traffic

congestion kept Americans sitting for 79 million additional hours in their cars. In Los Angeles,

rush-hour traffic delays added 93 hours to the commute.

According to Edmund King, the executive director of the RAC Foundation for Motoring, England is

a nation of car commuters. “We have the longest commute in Europe,” King told the BBC, “and

even if our commuting time doubled most of us would just shrug and leave more time for the

journey.”

The New Yorker magazine states that people working in Bangkok travel two hours every day to

and from work. And, BusinessWeek reports that traffic jams in the Indian city of Bangalore can

cause up to four-hour commutes!

Fortunately, car-seat design has improved

tremendously. It wasn’t always so comfortable

and the evolution from bench seat to bucket

seat is a story of gradual evolution.

Karl Benz’s 1885 Motorwagen had a hard, wood

bench seat that stretched from driver to

passenger and a thin, curved beam that hit the

upper back, providing minimal support. Though

many later iterations of the bench seat had

padded upholstery and more substantial back

support, these bench seats were often fixed in

one position. If you couldn’t reach the pedals or

the wheel, you had to perch on the edge of the

seat.