NEC LCD8205 MultiSync LCD5710-2-AV : case study

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Case Study

MGM MIRAGE elevates the Las Vegas

visitor experience with NEC digital signage

Quick Facts

Facility:

MGM MIRAGE Properties

Location:

Las Vegas, Nevada

Challenge:

Help guests navigate with digital

wayfinding and “wow” them with

entertainment options

Solution:

32” NEC MultiSync® LCD3215, 40” P401,

40” MultiSync LCD4020, 46” P461,

46” MultiSync LCD4620, 52” MultiSync

LCD5220, 57” MultiSync LCD5710,

65” MultiSync LCD6520 and

82” MultiSync LCD8205

Date:

2008 (ongoing)

Hotel management spends a lot of time

thinking about the guest experience

and how to maximize enjoyment during

conventions and meetings. One of the

key elements of success revolves around

communication – presenting the right

information to guests at the right time

in a format that catches their attention.

In Las Vegas, there are many things

competing for attention, and capturing

viewers’ interests can’t be effectively

accomplished with static posters or flyers

at the front desk. The MGM MIRAGE

properties are a great example of “too

much good stuff,” where guests rarely

learn of all the entertainment choices

they have at their disposal. Therefore,

improving the guest experience is largely

a matter of helping them find just the

right activities and hidden gems.

MGM MIRAGE owns and operates the

most prestigious and well-known hotels

and casinos in Las Vegas, including The

Mirage, Bellagio, Monte Carlo, New York

– New York, Excalibur, Luxor, Mandalay

Bay, MGM Grand, Circus Circus, and

the new and unique CityCenter. MGM MIRAGE employs a staff

of 60,000 and serves millions of guests every year. The company

has significant holdings in gaming, hospitality and entertainment,

owns and operates 16 properties located in Nevada, Mississippi

and Michigan, and has investments in other properties in Nevada,

New Jersey, Illinois and Macau. CityCenter, an unprecedented

urban metropolis on the Las Vegas Strip, is a joint venture

between MGM MIRAGE and Infinity World Development Corp.

The Challenge

In years past, MGM MIRAGE relied on static signs, and formats

ranged widely from paper posters to etched metal plates. This

was less than optimal because of printing costs, lead time,

paper waste and personnel required to update static posters. As

communication needs increased, adding

static signs presented a cluttered look.

Furthermore, advertising with static

signs wasn’t flexible and didn’t allow for

rotating ads or changing content based

on time of day. Wayfinding was also a

challenge due to the size and unique

floor plans of the properties.

In addressing these issues, management

wanted to provide guests with on-the-

spot directions and suggestions for a

potentially bewildering array of dining

options, entertainment and meeting

rooms. All of that information had to

be delivered when and where it was

needed, on systems that matched the

luxurious décor.

Randy Dearborn, VP of multimedia

for MGM MIRAGE, has played an

instrumental role in the development of

multimedia technology for the company.

As Dearborn sought to identify the

properties’ communications challenges,

he studied guest patterns and conducted

pilot tests of new communications

concepts. He looked at utilization

Visitors in MGM MIRAGE’s many hotel properties

can use NEC touchscreen displays to quickly and

easily peruse restaurant menus and entertainment

schedules and make reservations.

NEC LCD8205 MultiSync LCD5710-2-AV : case study

NEC LCD8205 - MultiSync - 82" LCD Flat Panel Display Manual

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