Panasonic TH-55LF80 Petersen Automotive Museum Case Study

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CASE STUDY:

PETERSEN AUTOMOTIVE MUSEUM

Zoom! Museum Goes from Zero

to Sixty with Major Renovation

December 6, 2015, the Los Angeles-

based Petersen Automotive Museum

reopened to much fanfare after being

shuttered for 14 months to complete

a $90 million renovation.

The museum, which aims to “explore and present the

history of the automobile and its impact on American life

and culture using Los Angeles as a prime example” is

one of the largest such museums in the world. Part of

that renovation was a significant focus on technology and

making the exhibits relevant from an experiential point

of view.

Adam Langsbard, Chief Marketing Officer of the Petersen

Automotive Museum, recalls that the efforts began with the

question: “What is the future of content consumption and

what is its role in the museum?” The answer was drawn

from overarching consumer trends that can’t be ignored:

we consume more video today than we ever have before.

Said Langsbard, “We instantly saw the need for video to

become an integral part of the museum experience. Rather

than recreate dioramas that show a freeze frame of history,

we quickly decided we needed a video partner to deliver

content in a dynamic, fresh way throughout each gallery.”