Seagate ST3500312CS Green Power with Pipeline HD

Introduction

Technology has become an integral part of our lives. Plasma TVs,

cable boxes and computers increasingly fill our homes. Growing

numbers of consumers are turning to personal media centers

and digital video recorders (DVRs) to store and play their favorite

movies and TV shows, with consumers spending more money

each year to enhance and upgrade these technologies. A recent

Forrester Research survey estimates that 29 percent of Generation-

X households—more than 18 million homes—own a DVR, and 32

percent own an HDTV.

1

Homeowners are paying a higher balance each month on their

electricity bills to fuel these “always-on,” power-hungry consumer

electronics. The amplified demand for electricity and rising energy

costs have triggered awareness of global environmental changes

among consumers, who have begun to demand that products

and services—particularly technology providers—demonstrate

practices that are ecologically defensible and sustainable. In

November 2007, Forrester conducted a study that showed 53

percent of 5000 American consumers made up the so-called “green

consumer” market—roughly equivalent to 115 million Americans.

2

As homeowners embrace rich multimedia in their homes,

and environmental responsibility becomes more mainstream,

consumers are demanding more eco-friendly consumer electronics

for the home that will minimize the impact on the environment—and

their wallets. Original equipment manufacturers and hardware

manufacturers can embrace this cultural shift by designing

components and hardware that meet consumer demand for

environmentally responsible products while offering an enjoyable

home entertainment experience.

Energy-Efficient Electronics

Gain Momentum in the Home

Technology Paper

1

Forrester Releases Largest Technology Survey Of North American Consumers

, Forrester Research (2008),

2 Christopher Mines, Remy Fiorentino, Eric G. Brown, and Christina Lee,

In Search Of Green Technology Consumers

,

Forrester Research (2007), http://www.forrester.com/Research/Document/Excerpt/0,7211,43729,00.html.