Seagate ST98823A Whitebooks: An Imperative Opportunity (187K, PDF)
Seagate ST98823A - Momentus 5400.2 80 GB Hard Drive Manual
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- Seagate ST98823A | Whitebooks: An Imperative Opportunity (187K, PDF) - Page 1
20101, with notebook sales comprising 46 percent of the overall PC market. Seagate Technology® and other major hardware vendors believe now is the time for mobile offerings that meet specific needs, paired with the trusted support only local resellers can provide. Today whitebook sales are growing - Seagate ST98823A | Whitebooks: An Imperative Opportunity (187K, PDF) - Page 2
made service difficult and warranty support was too complex. • Brand. Without clear brand differentiators, system builders found themselves competing with larger, branded integrators solely on price. New technology, coordinated programs and assistance from technology suppliers, such as Seagate and - Seagate ST98823A | Whitebooks: An Imperative Opportunity (187K, PDF) - Page 3
inventory • Faster customer service • Simplified component sourcing Break the Price and Profitability hard drives. markets in the related Seagate white paper, Key And now, as part of the VBI program, Intel Strategies for Succeeding in the Whitebook assumes technical support and warranty service - Seagate ST98823A | Whitebooks: An Imperative Opportunity (187K, PDF) - Page 4
losing account control. Seagate Supports the Whitebook Market Seagate is committed to the whitebook market, investing significant research and development resources to create the best possible storage solutions for whitebooks. The Seagate Momentus family of hard drives offers several opportunities
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Move Toward Mobility
The market for notebook computers is growing rapidly as consumers
embrace mobile computing and improved technology facilitates desktop
replacement. Gartner predicts worldwide sales for the notebook and
desktop computer markets will near parity by 2010
1
, with notebook sales
comprising 46 percent of the overall PC market. Seagate Technology
®
and
other major hardware vendors believe now is the time for system builders
to take advantage of the fast-growing whitebook market, and they are
working together to create an ecosystem that will give system builders
a competitive edge.
Whitebooks are customizable private-label notebook computers that offer
the highest margins to system builders, just as whiteboxes—high-end,
customizable PCs—did in the early 1990s. Given the right solutions, system
builders can successfully penetrate select markets with mobile offerings that
meet specific needs, paired with the trusted support only local resellers can
provide.
Today whitebook sales are growing faster than the whitebox market and are
forecasted to reach 3.75 million worldwide shipments in 2007
2
—representing
year-over-year growth of approximately 20 percent (see Figure 1).
Figure 1. Worldwide whitebook opportunity by region, from Seagate Marketing, August 2006.
Whitebooks:
An Imperative Opportunity
Technology Paper
1
Gartner Worldwide PC Forecast, June 2006
2
Seagate Marketing, August 2006
CY 2005
AMER
APAC
EMEA
AMER
APAC
EMEA
AMER
APAC
EMEA
CY 2006
CY 2007
Worldwide Whitebook Opportunity by Region
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000