Sony KDF-37H1000 Marketing Specifications

KDF-

37" Grand WEGA™ H Series 3LCD Microdisplay HDTV

Key Features

HD 720p (1280 x 720) Picture Resolution

Excellent large screen replacement for 32" CRT TVs

BRAVIA Engine™

EX full digital video processing system

1080p Input(HDMI)

DMe compatibility

x

HD 720p (1280 x 720) Picture Resolution

Excellent large screen replacement for 32" CRT TVs

BRAVIA Engine™

EX full digital video processing system

1080p Input(HDMI)

DMe compatible

BRAVIA

Internet Video Link Ready

x

Key Technologies

3LCD Chips

The 3LCD technology at the heart of Sony’s BRAVIA® televisions provide a bright picture, with high detail and natural

color. These three key benefits are immediately apparent when viewing a BRAVIA® TV. You can expect to see an incredibly detailed

picture with eye

-popping colors.

Sony uses three tiny LCD chips (0.73

”

)

with a combined resolution of over 2.76 million pixels. The light from a high output UHP lamp

shines into a filtering system that splits the beam into red, green, and blue light streams. Each color goes through its own LCD chip,

which passes or blocks the light. The three beams are then instantaneously recombined and sent to the projection lens.

BRAVIA Engine™

EX System

The BRAVIA Engine™

EX video processing system came about as a result of Sony’s expertise and long

heritage in bringing cutting-edge picture quality to consumer televisions. It contains intelligent picture enhancement technology that

reduces unwanted digital artifacts and delivers superb clarity and detail along with vivid colors. Sony’s own Digital Reality Creation

Multi-function v1.0 (DRC-MFv1) processor replaces the original SD signal with its HD equivalent. The result of BRAVIA Engine EX

processing—

Picture quality has texture and detail, deep and vibrant colors, along with excellent depth and contrast.

Live Color Creation

Live Color Creation is a special Sony function that achieves precise, wide color reproduction using a

combination of advanced chroma signal processing algorithms. The benefit is clear blues, natural greens and overall vibrant colors in

all scenes.

Xross Media Bar (XMB™

) On

Screen Menu System

Xross Media Bar is Sony’s Emmy Award

winning on-screen navigation

interface. XMB users can navigate through the different types of media by scrolling horizontally across icons. After selecting the media

type, a list of its content appears as vertical thumbnails. The main benefit of the XMB™

is that it alleviates the need to look at the

remote control while searching and selecting content.

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DMe Compatibility

compatibility allows the connection and operation of a whole new category of products that is being

developed by Sony (sold separately). The first of these products is the optional BRAVIA Internet Video Link module.

x

x

BRAVIA Internet Video Link

product to be introduced to the market is the DMX

-NV1 BRAVIA Internet Video Link

module (sold separately). BIVL, as it is affectionately called, can stream available Internet video from select content providers directly

to your TV with a broadband connection

without the need for a PC.

x

2

BRAVIA Theatre™

Sync

BRAVIA Theatre Sync reduces the hassle and time consuming job of powering up, changing the signal

routing, and other functions to the simple push of one button. All you need to do is to connect BRAVIA Theatre Sync capable products

to each other via one HDMI cable. The rest is easy. For instance, if you want to play a DVD simply touch the play button on the remote

and BRAVIA Theatre Sync takes over from there. The BRAVIA Home Theatre System and TV turn on. The DVD input on the BRAVIA Theatre

system and TV activates. The TV mutes. And finally the DVD plays.

Force Front Surround

S-

™

Front Surround is a virtual surround sound experience made possible using just two front speakers

—

in select BRAVIA models. To accomplish this, Sony spent several years studying how our ears work. By understanding exactly how

we recognize the origin, direction, volume and timing differences in sound right and left ear, Sony was able to create complex audio

processing that delivers dynamic virtual surround sound without the need to bounce sound off walls and back to the listener.

Advanced Iris Function

The Advanced Iris function is a special Sony function designed to improve contrast expression especially in

darker scenes. The Advanced Iris function offers two modes —

Auto and Manual. Each mode allows the user to control the function for

optimum overall contrast. The key benefits are deep blacks and improved brightness.

HDMI™

and PC Connectivity

Designed for maximum versatility, Sony’s BRAVIA™

MDPJ H

-Series high definition televisions are

equipped with a generous range of input interfaces. The HDMI (High-Definition Multimedia Interface) is an all-digital audio/video

interface. HDMI supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image

and sound reproduction. Two (2) 1080p HDMI connections are part of the jack pack for KDF-37H1000. A PC input (via HDMI) offers easy

connection to your PC, allowing youto use your high resolution KDF-37H1000 HDTV with your PC

.

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