Sony KDL-52WL130PKG Marketing Specifications (KDL-52WL130)

KDL-

52" BRAVIA®

Key Features

10

bit 16:9 Full HD 1080p Resolution Panel (1920x1080)

5

BRAVIA Engine™

EX Video Processor

Live Color Creation System featuring WCG

CCFL backlight

Advanced Contrast Enhancer (ACE)

Dynamic Contrast Ratio 16,000:1

with ACE (On

screen Contrast Ratio 2,000:1

)

2

1

Deep Color capability (HDMI v1.3 option)

x.v.Color

™

connectivity (HDMI v1.3 option)

Xross Media Bar

(XMB) Advanced HD User Interface

DMe

Feature Expansion Capability

x

Key Technologies

Full HD 1080

There are a lot of ways to define high-definition but BRAVIA® Full HD means you’

re getting the best resolution that high

-

definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels

and 1080p video inputs. Your

lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

5

1920 x 1080 Native Panel Resolution

When it comes to high

-definition TV the pinnacle of performance is achieved by using 1920

x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels

(more than twice that of 720p HDTV) is exactly

what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu

-ray disc™

player.

5

10

bit Processing and 10

bit Display

While it's great to state that a TV is capable of creating billions of colors it's a whole lot

better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display.

Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that

translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine™

EX Full Digital Video Processor

BRAVIA Engine™

EX full digital video processing system is based on Sony's

BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i

standard definition signals (such as 480i DVDs and TV broadcasts) via Digital Reality Creation Multi Function v1.0 (DRC-

MF v1.0)

technology, which renders a picture with four times the density of the original one resulting in a picture with more detail and definition.

Live Color Creation™

System featuring WCG

CCFL

Many colors in the real world such as deep reds, greens and clear blues

cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD

HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced

chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.

Advanced Contrast Enhancer (ACE) Function

Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-

contrast

ratio performance of 2,000:1

. A Dynamic Contrast Ratio of up to 16,000:1

is achieved by using real-time image processing to adjust

the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance

avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow

detail in other scenes for a difference that you can see.

1

2

™

technology

BRAVIA® HDTV's performance has now advanced to the point that the color range can be defined by

limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard

called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.

1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color enabled products can now offer

more accurate color reproduction and natural colors beyond broadcast HDTV.

24p True Cinema (24p Input Capability)

Many movies are filmed at 24 frames per second (fps) and prime time TV programs

are recorded at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video

-ray Disc™

in 24p. Sony wisely takes advantage of this by including 24p output capability on our Blu-ray Disc™

players as well as including 24p input capability select 2007 BRAVIA TVs. The benefit? Images are smooth and natural looking. Once

you experience 24p video it will be hard to view video without it.

DMe

Ready (Digital Media Extender)

Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path

for the addition of the optional modules like the new BRAVIA Internet Video Link.

With innovative DMex expansion capabilities

featuring the Emmy® award winning XMB user interface, these models are not merely TVs, but powerful entertainment platforms that not

only meet your needs today, but extend to add new features seamlessly.

x

6

it