Sony KDS-55A20L1 Marketing Specifications

KDS-

55" Diagonal SXRD Rear Projection Television

Key Features

3 SXRD Full HD Resolution (1920 x 1080/0.61” SXRD chip)

WEGA Engine™ System

Advanced Iris function

ATSC Integrated Tuner

HDMI x 2 inputs for digital connectivity (1080p input)

PC Input (D

Sub 15pin)

Front Component

HDV Camcorder Connection (1080i)

Audio Optical Output (TOS Link)

CineMotion

Reverse 3:2 Pulldown

MFv1 (Digital Reality Creation Multi

Function v1) technology

SRS

TruSurround

Audio Effect

BBE Digital

120W Lamp

2

Key Technologies

SXRD™

SXRD technology is the latest display technology developed by the legendary television engineers at

Sony to meet and exceed the demands of a High Definition image at its full 1080 line resolution. Digitally transmitted

High Definition signals can contain over 2 million individual detail points that need to be displayed accurately and

rapidly. SXRD displays those 2 million detail points per SXRD panel accurately since the 3 SXRD chips actually contain

enough pixels to fully display a 1080 line picture without interlacing it.SXRD technology has the speed to create a

smooth, film like image. The SXRD chips have a blistering 2.5ms response time (total rise and fall time), which exceeds

the demands of even the most rapidly moving High Definition images. And SXRD creates highly accurate, natural

colors because the 3

chip design displays all the colors, all the time.

Advanced Iris Function

The Advanced Iris function is a special Sony function designed to improve contrast

expression especially in darker scenes. The Advanced Iris function is enabled by using either one of two modes ? Auto

and Manual. The Auto Mode has two settings designed to work best with video content such as movies that vary

between bright scenes and dark scenes. Auto 1 is for programs that have a wide range of brightness from scene to

scene. Auto 2 is for programs that have less variation between brightness levels from scene to scene.The Manual

mode is used to help deliver optimum contrast levels under different room lighting conditions. The High mode offers

maximum screen brightness and works well when a room is brightly lit. The Medium mode is for average levels of light.

And the Low mode offers the maximum amount of contrast and works best under low light conditions. The key benefits

are deep blacks and improved brightness and overall contrast.

WEGA Engine™ Video Processor

Leveraging Sony

s TV heritage and engineering expertise, the latest generation

of Sony

s exclusive WEGA Engine™

is born. Its fully digital signal

processing path includes video processing functions

that are designed to improve overall picture quality. Among the key functions that have been added to the WEGA

Engine are: > Green, blue and white color enhancer circuit, which selectively adjusts common natural colors like

green, white and blue color levels for a more vivid image, > Digital MPEG Noise Reduction Circuit, which reduces MPEG

artifacts such as

block noise

and mosquito noise

caused by compression used in digital broadcasts used to

maximize bandwidth.> Digital Contrast Enhancer circuit processes every field automatically selecting out details and

optimizing contrast for each scene. Adaptive processing improves the low contrast parts of the picture providing crisp

and vivid images with high contrast.The overall result of WEGA Engine has to be seen to be believed.

HDMI™ and PC Inputs

Designed for maximum versatility, Sony

s Grand WEGA™

line is equipped with a

comprehensive range of input interfaces. The HDMI (High

Definition Multimedia Interface) is the first industry

supported, uncompressed, all

digital audio/video interface. HDMI technology supports enhanced or High Definition

video, together with multi

channel digital audio to provide matchless image and sound reproduction. A D

Sub 15 input

also provides connection to your PC, allowing you to use your high resolution Grand WEGA TV as a computer monitor.