Sony KDS-55A3000 Marketing Specifications

KDS-

55" Class (54.5") BRAVIA® SXRD®

Key Features

Full HD 1080p Picture Resolution

6

™ Panels(R/G/B), > 2M Pixels Each

6

™

1080p Input, HDMI™ x3 (1080/60p, 24p,CEC,

xvYCC)

DMeX compatible - BRAVIA®

Ready

BRAVIA®

™

XMB™ Xross Media Bar™

3 SXRD Full HD Resolution (1920 x 1080/0.61

6

™

Key Technologies

SXRD

Chips

SXRD technology is the latest display technology developed by the legendary television engineers at Sony to meet

and exceed the demands of a High Definition image at its full 1080 line resolution.

6

Advanced Iris Function

The Advanced Iris function is a special Sony function designed to improve contrast expression especially in

darker scenes. The Advanced Iris function is enabled by using either one of two modes - Auto and Manual. The Auto Mode has two

settings designed to work best with video content such as movies that vary between bright scenes and dark scenes. Auto 1 is for

programs that have a wide range of brightness from scene to scene. Auto 2 is for programs that have less variation between brightness

levels from scene to scene.

The Manual mode is used to help deliver optimum contrast levels under different room lighting conditions. The High mode offers

maximum screen brightness and works well when a room is brightly lit. The Medium mode is for average levels of light. And the Low

mode offers the maximum amount of contrast and works best under low light conditions. The key benefits are deep blacks and

improved brightness and overall contrast.

BRAVIA Engine™

EX Video Processor

The BRAVIA Engine EX full digital video processing system is based on Sony’

s

renowned BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to

upconvert 480i standard defi nition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more detail

and defi nition.

HDMI™

and PC Inputs

Designed for maximum versatility, Sony's SXRD A Series line is equipped with a comprehensive range of

input interfaces. The HDMI (High

-Definition Multimedia Interface™

)

is the first industry

-supported, uncompressed, all-digital audio/video

interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide superb

image and sound reproduction. A D-Sub 15 input also allows connection to your PC

, allowing you to use your high resolution

BRAVIA TV as a computer monitor.

5

Motionflow

™

120Hz High Frame Rate Technology

Takingmotion performance to the next level requires innovation and

expertise. Enter Sony's Motionflow™

High Frame Rate technology. Motionflow™

detects the incoming video signal and applies the

appropriate processing for optimum motion reproduction. Taking full advantage of film sourced 24fps encoded content available on

DVD and Blu-ray Disc, Motionflow™

eliminates the need for 3:2 pulldown and delivers smooth, judder free video, faithfully preserving

the integrity of the original film. When 60fps content is detected, Motionflow™

doubles the amount of frames and uses real-time

calculation to create a new level of natural motion reproduction. You'll experience movies and sports with a greater sense of realism

than ever before.

™

technology

BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by

limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard

called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.

1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color™

is the name Sony has chosen

to promote video products that include xvYCC capability. x.v.Color enabled products, such as select Sony Handycam® camcorders,

cannow offer more accurate color reproduction and natural colors.