Seagate DB35.4 Enabling a Competitive IPTV Rollout (153K, PDF)

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Wireline Remains in Decline: US Wireline Service in 2005,

In-Stat

, 2005

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“Developing a hybrid STB, what will BT’s product look like?”, James Soames – BT Vision, May 8, 2006,

2nd Annual IPTV and Telco Triple Play Forum

To Learn More:

BT Vision from British Telecom

Visit the company’s Web site at

www.btvision.bt.com/

.

Seagate DB35 Series drives

For more information on Seagate

®

DB35 Series drives for DVRs, with

capacities up to 750 GB, visit

www.seagate.com

or email

.

Telephone Companies Emerge as Broadcast TV Operators

The telephone business is not what it used to be. Telephone companies’

traditional wireline business continues to suffer intense competition from

wireless and VoIP services. In-Stat forecasts that consumer voice service

revenues for the U.S. will have a CAGR of –8.5 percent between 2004 and

2009.

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The worldwide market for wireline voice services is experiencing

similar declines.

It’s no wonder that telephone companies worldwide have announced plans,

or are evaluating the opportunity, to enter the broadcast TV market with an

IPTV (Internet protocol television) strategy. For many, making the transition

from basic telephone service provider to triple-play service provider is a

fundamental matter of long-term survival. Survival or not, competing head to

head with established cable, satellite and free-to-air service providers is not

for the faint of heart. The investment required to build the network, acquire

the content and develop services to deliver a compelling, competitive product

is a massive undertaking. The potential reward is seductively lucrative.

One company that seems up to the challenge is British Telecom (BT). With a

customer base and a brand that has opened the doors to content acquisition,

BT is now developing a strategy to win customers with attractive price points,

competitive content and differentiated features.

How Do Key Customer Needs Impact Strategy?

In order to offer customers a robust choice to the status quo, British

Telecom’s BT Vision group has focused on developing a clear understanding

of what customers want and then moving to meet these needs better than

incumbent providers. BT’s fundamental findings of what customers are

looking for are summarized by these key needs:

• Convenience

• Choice

• Control

• An alternative to established platforms

• No compulsory subscription

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Enabling a Competitive

IPTV Rollout

How British Telecom is using the DVR as a

fundamental component of winning in broadcast TV

Case Study