Compaq ProLiant 1000 Compaq Leadership in Server Innovations - Page 10

Doc. No. ECG072/0298 WHITE PAPER COMPAQ LEADERSHIP IN SERVER INNOVATIONS price:performance, limited scalability, and multiple transitions without a strong ... price:performance payoff. q Rack-Mount Design - Compaq's leadership in industry standard-based products resulted in its design of a true rack-optimized server to give customers greater utilization of space and greater serviceability. Compaq's design, requiring minimal floor space, allows customers to readily install servers in a variety of locations, even where space is at a premium. Key Benefits - Compaq's rack-mount designs increase manageability, flexibility and security. Network operations can be centralized into one location near the 24-hour support. Compaq Advantage - Compaq had a three-year lead advantage providing rack-mounted server industry standards of 19-inch racks over x86 machines from other vendors including Hewlett-Packard and IBM. Compaq simplifies customers' rack enclosure decisions by offering three racks: a 42U, a 36U, and a 22U and a full suite of rack accessories that provide a lower cost of ownership. Customers are able to integrate up to 14 servers into a single cabinet.9 The leadership in rack designs continues with Compaq's Rack Builder, an automated tool to facilitate rapid planning and prototyping of racks by ensuring that all required parts are included. COMPAQ DRIVES STANDARD VALUE TO CUSTOMERS Compaq's long successful history of innovations that have been driven to industry standards proves that this company is listening to its customers. Compaq designs useful product innovations, solutions, and strategies not only because it can, but also because it provides a better product for its customers than commodity-based providers. Compaq's solution to customer needs is systems built on industry-standard technology that are powerful, yet relatively easy to install and operate, are delivered through channel partners, and are supported by a virtual organization of Compaq's service operations and those of third-party service providers.10 "Today's customers want open, industry-standard systems that perform at the level of proprietary RISC/UNIX systems but that deliver more value, flexibility, and adaptability to changing business cycles," said John T. Rose, Senior Vice-President and Group General manager, Enterprise Computing Group, Compaq Computer Corporation. "The business model of the proprietary RISC/UNIX systems providers has traditionally been a high margin, yet high cost business. But Compaq is a different breed of systems company. We start with a highly efficient cost structure, invest our engineering prowess in broadly accepted standards like Windows NT, Pentium Pro . . . then bring the best ingredients from the best partners into powerful platforms that are seamlessly integrated with the application and network for confident deployment throughout the customer's organization." Compaq steers away from the commodity-based provider prototype. Instead, Compaq pushes the industry-standard base through innovation, seamless partnerships, leading management solutions, and a customer focus. With its unparalleled archetype of unique architecture design and technology, Compaq provides ample opportunity to drive its products to industry standards over the commodity-based providers. By basing products on industry standards, Compaq gives customers the best price:performance value and the broadest array of possible solutions available for deployment. By delivering 9 For example, 14 ProLiant 850Rs can fit in a 42U rack 10 Whiting, Rick. Compaq: The 'Virtual' Partner. Client Server Computing, January 1997 10