LG L1917S-SN Brochure - Page 16

Beginning, Modeling, Light, Reaction

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30 | FLATRON FANTASY | 31 L1900J (Serving light) As a modeling which reminds us of a beautiful ceramic ware, LED light fills up shape of hemisphere just as if you put a light in it. It represents the dramatic feeling of 'a small stage on my desk'. BEGINNING_We planned a sensual LCD monitor that rouses up 'mutual sympathy' between product and user and visualized a standard-oriented product that has abundant stories by eliminating excess functions and decoration of design. MODELING_We sought out for a monitor that has value as a sculpture even when power is off, and suggested an image that comprehends sincerity, that we can call 'Digital Craftsmanship'. LIGHT_We took 'light' as the theme of modeling, and expressed it in 3 ways; 'Serving light', 'Getting into light', 'Appreciating ight'. REACTION_We wanted to show you amusement with this monitor that reacts to movement of user as a living thing not as just an electronic product. L1900R (Getting into light) We wanted to express the image of 'eternity' and 'communication' through the round shaped hole.

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L1900J (Serving light)
As a modeling which reminds
us of a beautiful ceramic
ware, LED light fills up shape
of hemisphere just as if you
put a light in it. It represents
the dramatic feeling of ‘a
small stage on my desk’.
L1900R
(Getting into light)
We wanted to express the
image of ‘eternity’ and
‘communication’ through
the round shaped hole.
BEGINNING
_
We planned a sensual LCD monitor that rouses up ‘mutual sympathy’ between product
and user and visualized a standard-oriented product that has abundant stories by eliminating excess
functions and decoration of design.
MODELING
_
We sought out for a monitor that has value as a
sculpture even when power is off, and suggested an image that comprehends sincerity, that we can call
‘Digital Craftsmanship’.
LIGHT
_
We took ‘light’ as the theme of modeling, and expressed it in 3 ways;
‘Serving light’, ‘Getting into light’, ‘Appreciating ight’.
REACTION
_
We wanted to show you amusement
with this monitor that reacts to movement of user as a living thing not as just an electronic product.
30
| FLATRON FANTASY | 31