Lenovo ThinkPad 770 DVD Information Brief - Page 5

Kinyarwanda, Urdu, to Zulu. Even Latin is included for viewers in Vatican City

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become indispensable to business users. (A case in point: when home VCRs were first marketed, it was thought most people would use them to time-shift, that is, to record a program for later viewing. Although people do use VCRs that way, the most popular use has become viewing rented movies at home.) What is certain: DVD is the most advanced, convenient, and versatile storage medium yet to be offered to a world drowning in terabytes of business data. A few of the business-centric features of this new industry standard: Random access Interactive training relies on responsive feedback to user input. DVD has the attributes of the latest generation of CD-ROM players-quick access to any part of the program, and fast throughput- plus the storage capacity for full-motion, full-screen digital video for interactive simulations. Parental control This feature can be used to "authorize" various audiences to view one of several programs on the same disc. For example, a company's customers could view a promotional program tailored expressly for them, while being "locked out" of the version containing sensitive information, such as references to wholesale prices intended for sales representatives. 8 separate audio tracks Authoring eight separate CD-ROMs for eight countries is expensive. With DVD you can store a single MPEG-2 presentation with a choice of voice-over-in up to eight languages. Users select the appropriate language track through an on-screen menu. 32 subtitle channels As in the above example, it's much more economical to produce one program for worldwide distribution. Foreign-language voice-overs are just one way to keep costs in line. Subtitles are even easier-and cheaper-to implement. The DVD specification includes user-selectable codes for subtitle languages ranging from Esperanto, Greenlandic, Kinyarwanda, Urdu, to Zulu. Even Latin is included for viewers in Vatican City! Interactive branching A natural for interactive training. Depending on user input, simulations can branch to multiple endings. For example, a simulation of a salesperson handling an irate customer could play out to: 1) a satisfied customer exchanging their merchandise for a more expensive product; 2) a dissatisfied customer leaving the store in a huff; 3) a punch in the nose. Multiple angles Just like instant replay in sporting events, situations can now be analyzed from various points of view. Catalogs can display merchandise from any angle-over, under, sideways- user-selected by on-screen menus or by a handheld remote control. Regionalized discs To discourage movie piracy, the entertainment industry insisted on DVD players that read regional codes on the disc, corresponding to six geographies around the world. Thus, a DVD movie disc encoded for North America cannot be played on a DVD player sold in Europe. These codes could be exploited for other commercial purposes. Including the regional code in the data stream of a business DVD is a simple but effective form of geographical customization. For example, a company might publish a DVD catalog of goods only available in Europe, and another catalog disc for Asia. Because owners of Asian- authorized DVD players can only view the Asian-encoded version of the disc, the company won't have to deal with Asian inquiries for products available only in Europe. September 1997 5

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become indispensable to business users. (A case in point: when home VCRs were first marketed,
it was thought most people would use them to time-shift, that is, to record a program for later
viewing. Although people do use VCRs that way, the most popular use has become viewing
rented movies at home.)
What is certain: DVD is the most advanced, convenient, and versatile storage medium yet to be
offered to a world drowning in terabytes of business data. A few of the business-centric features
of this new industry standard:
Random access
Interactive training relies on responsive feedback to user input. DVD has the
attributes of the latest generation of CD-ROM players—quick access to any part of the
program, and fast throughput— plus the storage capacity for full-motion, full-screen digital
video for interactive simulations.
Parental control
This feature can be used to “authorize” various audiences to view one of
several programs on the same disc. For example, a company’s customers could view a
promotional program tailored expressly for them, while being “locked out” of the version
containing sensitive information, such as references to wholesale prices intended for sales
representatives.
8 separate audio tracks
Authoring eight separate CD-ROMs for eight countries is expensive.
With DVD you can store a single MPEG-2 presentation with a choice of voice-over—in up to
eight languages. Users select the appropriate language track through an on-screen menu.
32 subtitle channels
As in the above example, it’s much more economical to produce one
program for worldwide distribution. Foreign-language voice-overs are just one way to keep
costs in line. Subtitles are even easier—and cheaper—to implement. The DVD specification
includes user-selectable codes for subtitle languages ranging from Esperanto, Greenlandic,
Kinyarwanda, Urdu, to Zulu. Even Latin is included for viewers in Vatican City!
Interactive branching
A natural for interactive training. Depending on user input,
simulations can branch to multiple endings. For example, a simulation of a salesperson
handling an irate customer could play out to: 1) a satisfied customer exchanging their
merchandise for a more expensive product; 2) a dissatisfied customer leaving the store in a
huff; 3) a punch in the nose.
Multiple angles
Just like instant replay in sporting events, situations can now be analyzed
from various points of view. Catalogs can display merchandise from any angle—over, under,
sideways— user-selected by on-screen menus or by a handheld remote control.
Regionalized discs
To discourage movie piracy, the entertainment industry insisted on DVD
players that read regional codes on the disc, corresponding to six geographies around the
world. Thus, a DVD movie disc encoded for North America cannot be played on a DVD
player sold in Europe. These codes could be exploited for other commercial purposes.
Including the regional code in the data stream of a business DVD is a simple but effective
form of geographical customization. For example, a company might publish a DVD catalog
of goods only available in Europe, and another catalog disc for Asia. Because owners of
Asian- authorized DVD players can only view the Asian-encoded version of the disc, the
company won’t have to deal with Asian inquiries for products available only in Europe.
September 1997
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