Philips DS9800W Product brochure - Page 9
Philips competencies
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Philips competencies Fidelio sound Thanks to the tireless endeavors of its acoustic engineers, Philips has maintained its position as a leading innovator in audio for almost a century. It is their creativity and inquisitiveness to think beyond the boundaries of current technologies which drives their ideas for new products. Extensive research into emerging technologies, competitor activity, blue sky thinking from universities and innovation networks ensures they keep one step ahead of the game. Fundamental to the success of the product development process is the ability to tune into the needs and aspirations of the end user. Understanding the consumer is the cornerstone of Philips' sound engineering philosophy. Married with expert knowledge of sound, the engineers strive for solutions which will improve the everyday lives of sound aspirers and create products which deliver sound just as it is meant to be heard. However, finding the right product proposition goes beyond an appreciation of consumers alone.The engineers work closely with the marketeers and product designers.They consider factors such as potential markets, technological feasibility and sales channels to ensure that concepts reflect Philips' values and sound philosophy of best in class sound, design and connectivity before an idea can be fully developed. An interview with Bram Vandenholen, Philips Innovation Architect, on how Philips comes up with new products "Inspiration for new audio products can be triggered by almost anything, from everyday life to consumer reviews.We dedicate time to research, attending conferences and exhibitions to inspire our thinking and work closely with other Philips teams to identify product innovation insights. Once we have a concept in mind, we test it as early as possible, anticipating and considering features product users would like. In parallel we also look at the technology within the product to see if it is feasible. All of this happens without losing focus of Philips' values, ensuring we nurture creativity from the entire team. We have an innovation framework in place to help stimulate ideas. The most important thing to value is time. Philips understands that it takes time to come up with amazing new ideas." Golden Ears At the heart of Philips' audio division lies a team of expert engineers and technicians who share a common desire: to create products capable of exceeding anticipated sound quality. Collaborative and committed, this team influences Philips sound signature. Despite being surrounded by the very latest monitoring and testing equipment in their innovation labs, one group of technicians choose the human ear to help refine each product, resulting in the superior sound clarity and warmth you expect from a Philips product.Years of experience have earned this respected panel the name 'Golden Ears'. Today, thirty Golden Ears specialists, trained to detect the smallest nuances in sound, are located at four audio innovation sites worldwide. All products go through a sound quality engineering process. It begins with the Golden Ears panel defining a listening standard, to ensure the product outperforms others available in a similar price range. Many blind listening tests and measurements are conducted in order to define the target sound. A functional prototype is then developed using the intended key components and architecture of the final product. It is at this stage that components and design features are optimized and finalized in order to best match the product with a purchaser's budget. Prior to launch, all products must pass the final Golden Ears blind preference test against competitor products: only then it is ready to entertain our customers. Our Golden Ears have one clear focus: to ensure our customers will love Philips sound. 13 14