Seagate ST3500312CS Green Power with Pipeline HD - Page 3

Energy-Efficient Electronics Gain Momentum in the Home Curb Electricity Costs With Power-Efficient DVR Drives Among the complement of devices that comprise a typical entertainment system, high-speed, high-capacity DVR drives consume measureable quantities of power, generating significant amounts of heat when actively reading and writing data. Cooling fans help disperse the heat away from critical drive components but consume more energy, and fan noise can detract from the entertainment experience of the user. The challenge is to create a drive that uses less power, produces and retains less heat, and has quieter acoustics-all without compromising performance. To help consumers and device manufacturers reduce the environmental impact of high-intensity, always-on devices such as DVRs, Seagate Technology LLC has created the Seagate® Pipeline HD™ drive, a drive that uses significantly less power than previous generations without hindering performance. Spinning at 5900 RPM, the drive reduces friction-induced heat and uses perpendicular recording and optimal storage density to store more data on fewer spinning disk platters-reducing the drive's overall power consumption. Applying this design, the drive consumes as little as 4.7 watts of electricity and retains 40 percent less heat than similar drives. Seagate built the Pipeline HD drive for DVRs to efficiently read and write data at lower diskspinning speeds, delivering energy efficiency without performance decline. When streaming media to a TV or computer monitor, the average DVR will revisit glitches in a file-even a single pixel in a single shot-resulting in choppy, poorquality video. Using an ATA-7 interface standard, the Pipeline HD drive ignores the glitch to provide an uninterrupted flow of favorite movies and TV shows. The drive monitors its activity and reduces power draw during idle modes, resulting in lower power consumption and improved system reliability. In addition, the Pipeline HD drive is made of 75 percent recyclable parts. Seagate not only drives green initiatives in its products, but also encourages eco-friendly practices within the company. Seagate has taken steps to ensure that its factories practice environmental sustainability as well. In 2007, the company used 17 percent less power than the previous year to power machinery and manufacture hard drives while increasing overall production by 34 percent-an overall net improvement of 51 percent in efficiency. On average, that savings is enough to power 4370 homes in the Unites States, 6304 homes in Japan or 7285 homes in Germany for one year.8 Seagate has also gained ISO 14000 certification for all its factories and sponsors science fairs around the world, helping educate students about the importance of energy conservation. 8 Based on a reduction of 1.93 kWh per each of the 25 million consumer electronics hard drives produced in 2007. Annual household electricity consumption is 11,040 kWh, according to 2006 figures from the Energy Information Administration.