Seagate ST3500312CS Embedded Hard Drives in Televisions - Page 1

Technology Paper Embedded Hard Drives in Televisions Opportunities for Business Growth Introduction Advances in technology have furthered the evolution of television from a static, one-way format to an increasingly interactive, customizable and popular entertainment platform. To keep pace with rising consumer demand for flexible and consolidated personal media storage, manufacturers are ramping up investment in the development and marketing of televisions with embedded hard drives. In addition, manufacturers have recently introduced TVs featuring built-in ports for removable hard drives. Further, new modes of content delivery, including Tru2Way and Internet Protocol Television (IPTV), continue to drive investment in the development of consumer electronics devices that deliver on the promise of greater interactivity and simpler interfaces. Though consumer demand for televisions with embedded and removable drives remains strongest in Asian markets, evidence shows that these applications are gaining traction worldwide. These developments expose significant market opportunities for original equipment manufacturers (OEMs). As the world's largest maker of hard disk drives, including drives engineered for optimum performance in a range of home entertainment applications, Seagate can help OEMs act on these opportunities to stay ahead of the competition and maximize business growth. The Growing Market for Embedded Hard Drive Televisions As an entertainment medium, television has exhibited tremendous staying power. Despite the emergence of alternative media channels and outlets in recent years, large numbers of consumers still turn to television as their principal source of news and entertainment, partly because of the familiarity of the format, but also because of the breadth of programming. Even in a weakened economy, indicators show a robust market for TVs and DVRs. Recent findings from a study conducted by telecommunications giant Verizon indicate that TV viewing in many