Sharp 11th State of the ART: The Intersection of Art and Technology at & I - Page 2

for providing eye-catching content for digital signage applications in almost any environment, either indoor or outdoor. This made dvLED technology ideal for the gorgeous 11th & Idaho lobby that is flooded with natural light from the 18-foot tall windows. Not only that, dvLED technology from NEC allows for unique screen configurations that have no visible gridlines or seams. State of the ART The goal of the video wall was to serve as more than a simple screen showing the news throughout the day. Rafanelli and Nahas wanted this dazzling display to be awe-inspiring for visitors to the building and those walking on the busy sidewalk downtown. The video wall serves as bridge between the clean lines and elegant design of the building and the rugged, picturesque beauty that defines Idaho. Rafanelli and Nahas commissioned video artists to film high contrast, high impact nature scenes all around the state to make viewers feel as if they are standing among mountain peaks, walking through a grove of aspens, or wading through a shallow stream. "This wall is more than a video display, it is a work of art," said Scott Schoenherr, Partner at Rafanelli and Nahas Management Corporation. "Not only has this technology from Sharp met our needs in terms of size, image clarity, hardware quality and energy usage, it has also helped us meet our vision for what is possible and to stand apart from other building in the region." SHARP ELECTRONICS CORPORATION 100 Paragon Drive, Montvale, NJ 07645 1-800-BE-SHARP • www.sharpusa.com ©2024 Sharp Imaging and Information Company of America. All rights reserved. Sharp and Sharp AQUOS BOARD are trademarks or registered trademarks of Sharp Corporation and/or its affiliated entities.