Sony DSC-S40 Fall 2005 Product Guide - Page 3

The Bigger The Imager, The Better The Image Sony's DSC-R1 incorporates a professional-grade APS-C class image sensor. At 21.5 x 14.4 mm it's literally twelve times the area of a typical sensor! So you get superb sensitivity, reduced image noise and an amazing 10.3 megapixels of resolution. Other cameras with APS-C class sensors must depend on an optical viewfinder for framing. Thanks to Sony CMOS technology, the R1 is the world's first APS-C class sensor with the immediacy and accuracy of a Live Preview of the scene. You can see Live Preview on either the LCD monitor or using the through-the-lens electronic viewfinder. The APS-C class image sensor of the DSC-R1 has a whopping 12 times the area of the typical 1/2.5" sensor. Take In The Wider View Because the DSC-R1 needs no optical viewfinder, it also doesn't need the bulky mirror and pentaprism such viewfinders can require. As a result, Sony is free to integrate a more compact lens that can capture a tremendous range in field of view. The Carl Zeiss® Vario-Sonnar® 5x zoom lens extends from an ultra-wide 24 mm all the way to 120 mm (35mm equivalent). So you can get scenic and group photos beyond the reach of most APS-class camera/lens combinations. At 24 mm, the wide end of the DSC-R1 lens enables you to get dramatic scenic shots and landscapes beyond the reach of the typical 28 mm wide end of an APS-class camera/lens combination (inset frame). Focal lengths are 35mm equivalent. Sample photo for illustration purposes. The Legendary Lenses Of Carl Zeiss Carl Zeiss® lenses are prized by professional photographers for their superior sharpness, crisp contrast and gorgeous color. Sony Cyber-shot® cameras incorporate renowned Vario-Tessar® and Vario-Sonnar® lens designs that are optimized for the specific demands of digital shooting. Shoot At The Speed Of Life Life moves fast. If you're not on your toes, the most memorable moments can pass you by. That's why every Sony camera incorporates the Real Imaging Processor™ LSI. That's how Sony cameras typically start in less than one second. And shutter lag is typically 0.009 second! (Times vary by camera.)