Sony DSLR-A700P Marketing Specifications - Page 1

DSLR-A700P Digital Single Lens Reflex Camera Sony® α; (alpha) DSLR-A700P -- Today's Most Exciting DSLR. 12.24 MP captures the power of Sony, Carl Zeiss® and Minolta a-mount lenses, SteadyShot INSIDE™ in-camera image stabilization works with every lens -- plus fast 5 fps response, creative style modes, 3.0"1 photo-quality LCD screen, direct HDMI™ Output2 , Anti-Dust Technology and rugged magnesium alloy body. 12.24 MP Exmor™ Imaging Sensor A newly designed APS-C size CMOS imager with on-chip noise-canceling before and after A/D conversion provides over 12 million pixels, drawing out the full image description power of the Sony® α; (alpha) DSLRA700P's high-performance lenses and providing spectacular detail for making big prints. Advanced on-sensor A/D conversion yields rich tonal reproduction with high signal-to-noise ratio. Professional Lenses and Accessories The Sony® α; (alpha) DSLR-A700P accepts a superb array of precision optics, including new Sony wideaperture zoom lenses that perform brilliantly over a broad range of focal lengths, Sony "G" Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss® T coated lenses, and over 16 million Minolta amount lenses sold worldwide -- plus professional-quality flash units and system accessories to expand your creative horizons. SteadyShot INSIDE™ Image Stabilization Built-in technology moves the image sensor in response to camera shake, enabling every lens to benefit from automatic blur reduction -- and provides an advantage of up to 4.0 shutter speed steps to sharpen images in lower light, for hand-held shots that would normally require a tripod. BIONZ™ Image Processor At the heart of the Sony® α; (alpha) DSLR-A700P DSLR camera is the advanced Sony BIONZ™ Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry that improves camera response time, screens out noise before RAW data conversion, handles Dynamic Range Optimization processing and prolongs battery life. Dynamic Range Optimizer To recover details in dark or bright areas of the picture, the Sony® α; (alpha) DSLR-A700 provides multiple levels of Dynamic Range Optimization: Standard mode, to improve shadow detail using standard gamma curves; Advanced Auto mode, allowing you to select any of 5 DRO correction levels, or DRO Advanced Bracketing, that automatically creates three versions of the image captured at different DRO levels with a single shutter press. Continuous 5 Frames-Per-Second Advance at 12.24 MP The high-speed processing power of its BIONZ™ engine, a quick-response coreless motor to drive the shutter, and dual mirror stoppers to prevent mirror bounce -- they all enable theSony® α; (alpha) DSLR-A700P to capture action more effectively at either 5 or 3 frames per second, even shooting at full 12.24 MP resolution. You can also shoot continuously to the limit of available memory in JPEG Fine and Standard modes. Advanced Pentaprism Viewfinder With a bright focusing matte, an optical glass prism and glass lenses that prevent ghosts inside the finder, the Sony® α; (alpha) DSLR-A700P's viewfinder image makes it easier to see your subject, compose your shot and adjust focus manually. Eye-Start® Autofocus System The Sony® α; (alpha) DSLR-A700P begins its precision autofocus adjustments the moment you bring your eye to the viewfinder -- so you'll be ready to catch the perfect moment. 11-Point Center Dual Cross AF Sensor A newly developed Sony AutoFocus system with a large f2.8 sensor improves your ability to frame the subject and capture moving subjects with greater focusing precision -- and a focus drive clutch lets you switch seamlessly between auto and manual focusing by pressing a simple button. Super-Accurate Exposure Control A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy in a wide range of lighting conditions. Simple Camera Control Menus Even with all its high-tech features, the Sony® α; (alpha) DSLR-A700P is amazingly simple to operate -- and a quick press of the Function (Fn) button switches the LCD display from standard menu information to a new Quick Navigation screen for camera setup via joystick and forward-back controls. The menus are easy and intuitive -- and memory function lets you save and recall personalized camera settings. Creative Custom Settings The Sony® α; (alpha) DSLR-A700P is designed to bring out your creativity with a wide range of auto preference settings, including four basic image styles (Standard, Vivid, Neutral and Adobe RGB) and three style-box memory settings for quick setup in special events like weddings and competitive sports. Easy-to-Use Exposure Mode Dial The Sony® α; (alpha) DSLR-A700P's topmounted dial gives you quick access to Program Auto, Aperture priority, Shutter-speed priority, Manual and full Auto exposure setting modes -- as well as six scene selection modes that optimize camera focus, exposure, brightness, contrast and other settings for Portrait, Landscape, Macro, Sports Action, Sunset and Night View/Portrait scenes. Quick Setting Recall The "C" button allows you to make changes more quickly by calling up Creative Style settings, Exposure compensation, Flash compensation and many more operating modes and camera functions. Stamina® Power To give you confidence for long shooting sessions in the field, the α (alpha) DSLR-A700P can take up to 650 shots3 on a fully charged NP-FM500H InfoLithium® battery -- with indication in percentage of about how much battery power remains. ADDITIONAL FEATURES Built-In Flash Anti-Dust Technology Rugged Magnesium Alloy Body Xtra Fine™ 3.0"1 LCD Screen with 921k Pixels Note: PhotoTV HD Viewing with HDMI™ Output2