Sony F35 Brochure (Digital Cinematography Camera - F23 / F35) - Page 2

ADVANCING THE ART OF DIGITAL IMAGING CineAlta - a name that proudly symbolizes the bond between cinematography and high-resolution digital imaging, distinguishes Sony's family of 24P acquisition products and systems. The emergence of Sony's CineAlta™ products marked the beginning of a new era in movie, commercial and television production applications. Since their introduction, CineAlta products - beginning with the groundbreaking HDW-F900, Sony's first 24P-capable HDCAM™ camcorder, and the HDC-F950 full-bandwidth 4:4:4 (RGB) portable camera - have been globally accepted as a viable creative alternative to 24-frame film origination. Working closely with the creative community over time, Sony has created CineAlta acquisition systems designed specifically to meet the Cinematographer's needs. This collaboration has lead to array of highly sophisticated digital acquisition systems that offer comprehensive feature sets and workflows specifically designed to maximize on-set efficiencies, flexibility and creative freedom. Consequently, the name CineAlta has come to define the industry standards for quality and flexibility in 24-frame digital cinematography. 22