Sony ILCE-7RM3 Marketing Specifications - Page 4

The a7R III body construction features a lightweight, high-rigidity magnesium alloy for the internal frame as well as the top, front, and rear covers. The grip area has also been reinforced with an integrated magnesium alloy grip and front cover. The number of screws securing the lens mount has been increased to six in order to maximize rigidity and durability even when using heavy telephoto lenses. Sealing is provided throughout the body to minimize dust and moisture ingress, allowing it to function reliably in challenging environments9. All major buttons and dials are provided with seals, while media and jack covers and enclosure edges feature tongue-andgroove joints for double protection. Maximum dust and moisture resistance is maintained at lens, vertical grip, and flash unit joints too, providing excellent system reliability. Rating and protect functions Rating and protect functions facilitate on-location sorting Star ratings (1 to 5 stars) can be applied to still images right from the camera controls. The same ratings are maintained when the images are imported into PlayMemories Home or Imaging Edge software running on a PC. The rating function can be assigned to a custom button so that ratings can be applied via the review playback display. There is also a protect function that can prevent accidental erasure of images. The protect function can be assigned to a custom button (C3 is the default) so that images can be quickly protected during review. Ratings and protection can be applied via the review playback display on location or while traveling to save time. My Menu, customizable interface and buttons, plus back focus button Make it your own with easy button customization. A new My Menu feature allows up to 30 menu items to be registered for instant recall when needed. The registered items can be arranged in any convenient order, and unused items can be erased as required. The primary menus have also been reorganized for smoother search and operation. In addition, You can assign any of 72 functions to any of 11 customizable buttons as you like. This makes operation more intuitive, quick and easy, and is extra-convenient for accessing such functions as starting and stopping of movie recording and switching between viewfinder and monitor. AF-ON button (back focus button) The a7R III has several new and updated focus functions that support faster, easier focusing in a variety of situations including the AF-ON button (back focus button) which activates autofocus when pressed while shooting stills or movies. AF Multi-selector The camera features a multi-selector joystick on the back of the camera, allowing shooters to easily shift focus within the frame by pressing the multi-selector in any direction up, down, left or right when shooting in Zone, Flexible Spot or Expanded Flexible Spot focus area modes. Anti-dust system and coating To keep your photos blemish-free, a special anti-static coating on the surface of the optical filter suppresses the attachment of both dry and moist dust particles when changing lenses. An antidust mechanism also vibrates at high speed when you select Cleaning Mode, to remove any particles adhering to the filter. Meticulously crafted controls Controls are refined for intuitive operation and immediate adjustment even while looking through the viewfinder. The α9 features front and rear dials for easier, more efficient handling and turning. A mode dial locking mechanism prevents inadvertent changes of shooting mode at all times and a stacked independently operable dials allow fast selection of drive and focus modes. Quickly select the single or continuous drive mode, or the single AF or continuous AF focus mode, for example, without having to scroll through menus. Both dials are lockable, preventing unwanted mode changes during use. Improved flash compatibility and flash Sync terminal There is a sync terminal enabling external flash units and cables to be connected directly for convenient flash sync. What's more, release time lag has been minimized for smooth, responsive flash photography. Continuous flash shooting at up to 10 fps125 offers advanced capture capability. Slow sync and rear curtain sync*26 can be selected when shooting with wireless offcamera flash for even further enhanced versatility. Anti-flicker16 function