Sony SGP312U1/B Product Information Document (Updated as of 11 September 2013)
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- Sony SGP312U1/B | Product Information Document (Updated as of 11 September 2013) - Page 1
INFORMATION DOCUMENT Product announce date: February 27, 2013 Pre-sale date: April 28, 2013 Product on shelf date: May 24, 2013 MODELS (FAMILY) (16GB1) SGP311U1/B (32GB1) SGP312U1/B (32GB - White1) SGP312U1/W ALTERNATE NAME(S) Xperia™ Tablet Z CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO - Sony SGP312U1/B | Product Information Document (Updated as of 11 September 2013) - Page 2
Xperia® Tablet Z WiFi will start at $499 for 16GB, and offer 32GB for $599 in both black and white variations. Xperia® Tablet Z Kitchen Edition is a unique bundle in the line-up at $649. The Xperia® Tablet a 10.1" full-HD Reality Display, powered by Mobile BRAVIA® Engine 2, the Xperia™ Tablet Z - Sony SGP312U1/B | Product Information Document (Updated as of 11 September 2013) - Page 3
Get more from watching television with your Xperia™ Tablet Z and the TV SideView™ app. Control the TV, browse the channel guide and change the channel with your tablet all without having to minimize what you' favorite videos on TV, the Internet and apps like Netflix®. Created February, 2013 - Sony SGP312U1/B | Product Information Document (Updated as of 11 September 2013) - Page 4
best tablet camera on the market. The 8MP rear camera and 2MP front camera both feature the Exmor R® for mobile sensor, and take sharp shots in any condition, including low light. Share your pictures directly to Facebook® or upload them to PlayMemories Online™, Sony's free, online photo and video - Sony SGP312U1/B | Product Information Document (Updated as of 11 September 2013) - Page 5
meant to be heard Xperia™ Tablet Z delivers uncompromise d ® Surround 3D technology. Water and Dust Resistant The Xperia™ Tablet Z is water-resistant up to 3 feet for up recipes by the kitchen sink without worrying about your tablet getting wet. Long Battery Life With Battery STAMINA mode you - Sony SGP312U1/B | Product Information Document (Updated as of 11 September 2013) - Page 6
gives you powerful computing and improved multitasking ability while conserving battery life. ADDITIONAL RESOURCES: Product App prioritization SONY RELATED TECHNOLOGY LOGOS: PARTNER LOGOS: YouTube Video Unlimited Music Unlimited PlayStation Mobile PlayMemories Online Crackle Netflix (Not - Sony SGP312U1/B | Product Information Document (Updated as of 11 September 2013) - Page 7
thinnest 10.1" tablet,2 with a dust- and water-resistant design that lets you enjoy it practically anywhere.4 For razor-sharp video and bright, lifelike photos, the Xperia™ Tablet Z's screen takes advantage of Sony's NEED TO FILL OUT IF NOT UTILIZED. CATEGORY HEADLINE Created February, 2013 - Sony SGP312U1/B | Product Information Document (Updated as of 11 September 2013) - Page 8
will be less. 2. As of Feb 4, 2013. 3. Not all manufacturer remote codes and products supported. Remote can be taught commands from IR based 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TRADEMARKS Sony, BRAVIA, Xperia
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Created February, 2013
Xperia™ Tablet
Z
- PRODUCT INFORMATION DOCUMENT
Product announce date: February 27, 2013
Pre-sale date: April 28, 2013
Product on shelf date:
May 24, 2013
MODELS (FAMILY)
(16GB
1
) SGP311U1/B
(32GB
1
) SGP312U1/B
(32GB - White
1
) SGP312U1/W
ALTERNATE NAME(S)
Xperia™ Tablet
Z
CONSUMER FACING DESCRIPTION (40 CHARACTERS)-
FEEDS ONTO FACT TAGS
Xperia™ Tablet
Z
SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-
FEEDS ONTO FACT TAGS FOR SELECT
RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH
KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS
FOR THE CONSUMER. (MAX 10 BULLETS)
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
1
World’s
thinnest
10.1”
tablet
–
0.27 inches
2
2
Reality Display- fullest color spectrum on a tablet
2
3
Water resistant up to 3 feet for up to 30 min
4
4
Runs Android
™
4.2.2
–
Jelly Bean
5
Control the living room with universal remote & TV apps
3
6
Easy One-Touch connectivity between compatible devices
7
HD cameras with Exmor R
®
for mobile: 8MP rear, 2MP front
8
Virtual surround-sound technology
9
Up to 10 hours battery life
5
10
Snapdragon™
S4 Pro quad-core 1.5 GHz processor
REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION.
FOR INTERNAL USE ONLY!
TARGET INFORMATION:
(TARGET AUDIENCE)
Product Positioning:
Experience the best of Sony in a tablet
Target Channel:
Consumer/Direct/B2B
Target Market:
Tech-savvy and brand conscious.
Pre-disposed to
Android, and know precisely what they’re looking for.
Purchasing
their second or third tablet.
Target Consumer Application: Premium materials, design
MAJOR COMPETITORS:
(WHAT IS CURRENTLY
IN MARKET?)
High-End Android Devices: Samsung Galaxy, Google Nexus, Asus Eee
Pad Transformer, Toshiba Thrive, Lenovo ThinkPad
From Price Perspective: Apple iPad, Samsung Galaxy, Asus Eee Pad
Transformer
COMPETITIVE
FEATURES:
(WHAT ARE THE SONY
SPECIFIC FEATURES)
Slim, Lightweight Design
Best Color Reproduction screen of any tablet (100% NTSC)
Home Connectivity (IR Remote, TV SideView, NFC, WiFi Miracast)
Sony Camera Innovation (Cameras with Exmor R for mobile sensors -