Sony SGP312U1/B Product Information Document (Updated as of 11 September 2013) - Page 7

Twitter hashtag: #SonyTablet Sony's Twitter handle: @SonyElectronics ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. PRODUCT HEADLINE (SUGGEST 20-35 CHARACTERS FOR SONY STORE ONLINE/OFFLINE, CRM ACTIVITY.) FEEDS SONY STORE FACT TAG SYSTEM. Experience the best of Sony in a tablet 10 words Touch the world's thinnest 10.1" tablet2 and view the most vivid HD tablet display ever.3 25 words 50 words Touch the world's thinnest 10.1" tablet2 and view the most vivid HD tablet display ever.3 And with a water-resistant design and ultra-strong glass, it can entertain you wherever you go.4 It's sharper. Faster. More vivid. It's also the world's thinnest 10.1" tablet,2 with a dust- and water-resistant design that lets you enjoy it practically anywhere.4 For razor-sharp video and bright, lifelike photos, the Xperia™ Tablet Z's screen takes advantage of Sony's worldrenowned display technology. And it's just as impressive on the inside, with a quad-core processor for blistering speed and jaw-dropping graphics. Sony's One-Touch Connection even lets you wirelessly transfer content to your compatible TV, smartphone or speaker by simply touching them together. It's so easy, anyone can do it. RETAIL EXPERIENCE BULLETS (20-35 CHARACTERS MAX)-UTILIZED ON TILES FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS) 1  Beautifully-crisp and vivid HD display 2  Control the living room with IR remote & TV SideView app3 3  Water-resistant design for maximum durability4 POSITIONING:. CONSUMER FACING COPY TO BE FILLED OUT WHEN TEAMS IDENTIFY NEEDS. DI AND HD TEAMS UTILIZE THESE FIELDS BUT OTHER GROUPS DO NOT NEED TO FILL OUT IF NOT UTILIZED. CATEGORY HEADLINE Created February, 2013