Canon 1901B004 Brochure - Page 4

Inspired. By Canon. " I am forever fasci- nated by how Nature repeats herself. Like all living creatures, flowers have their very distinct personalities and similar to making a portrait of a person, when photographing flowers I am challenged to capture something of their individual personalities, moods and gestures." Barbara Bordnick Canon's Amazing CMOS Sensor ©Barbara Bordnick Massive Files, Better Detail Canon's new 10.1-million pixel CMOS sensor uses technology straight from the professional EOS-1D Mark III. It's totally re-designed, reaching new levels of lightgathering efficiency and low-noise performance. The APS-C size sensor has the same effective lens conversion factor (1.6x) as the previous EOS 30D. In conjunction with the new DIGIC III Image Processor and this new CMOS sensor, the EOS 40D images break new ground in total image quality. 14-bit Depth for Greater Color Range With the EOS 40D, analog to digital signal conversion is executed by a 14-bit processor (16,384 tones), which generates digital data of fine gradation without tonal skipping. Canon's proprietary RAW and new small RAW (sRAW) images take full advantage of this rich 14-bit gradation and can be processed with Canon's Digital Photo Professional software. JPEG images with 8 bits per color derived from 14-bit data are provided in four sizes (10.1MP, 8.0MP, 5.3MP or 2.5MP), which also are available in the EOS 40D's RAW + JPEG mode. Highlights Preserved for Improved Detail Highlight Tone Priority feature extends the EOS 40D's tonal range of bright areas, minimizing loss in highlight detail. This vital Custom Function Superlative Image Quality EOS 40D's Highlight Tone Priority feature minimizes the loss of highlight detail. Along with Canon's CMOS sensor, exclusive DIGIC III Image Processor and 14-bit A/D converter, images will have the greatest of detail with the widest possible tonal range. lets you get even better detail in bright light, especially in situations with contrasty light. It's a perfect feature for working with harsh studio lights, and invaluable outdoors when ambient light is in constant flux. Tremendous Power for Low Light Photography This camera has an extensive ISO range (from 100 to ISO Speed Selection Screen 1600 plus ISO 3200* in extended mode) which is selectable in 1/3-stop increments. The sensor features a newly developed set of narrowgap microlenses and noise reduction circuits to improve performance at high ISOs, and optimized photodiode configurations for improved performance at all ISOs. It's simply more efficient, and that translates into better images. Better White Balance for Better Exposures Now with improved white balance, your colors will be spot-on. Nine EOS 40D's 10.1 Megapixel Canon CMOS Sensor (Actual size) Image-processing Sequence Diagram 10.1 MP CMOS 14-bit A/D Conversion Front-end processing circuit DIGIC III DDR SDRAM CF card different white bal- ance modes are featured for specific lighting conditions. Where you used to have to change films or attach White Balance Selection Screen expensive filters to compensate for light tem- perature, the EOS 40D does it all automatically. Presets for daylight, shade, overcast situations, indoor tungsten and fluorescent light, plus flash, custom, color temperature and white balance bracketing ensure accurate whites and colors anytime. Automated Brightness and Contrast Correction When shooting in basic automatic modes, the EOS 40D has a new Auto Brightness/Contrast Correction feature that adjusts less-than perfect exposures to ensure both proper dark and highlight points in the image, as well as optimal contrast. This feature is perfect for underexposed scenes, as one might get on the beach or in snow, in situations where the flash is not powerful enough and in hazy, overcast situations with little or no contrast. * Standard output sensitivity. Recommended exposure index. 9