Canon EOS Rebel T1i EF-S 18-55mm IS Kit EOS System Brochure 2010 - Page 3
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EOS SLR CAMERAS EOS SLR TECHNOLOGY The history of Canon EOS SLR cameras is brimming with examples of technological innovations that have set new industry standards for performance and usability. And yet, at Canon, technology is never an end in itself. Every technological advance must yield tangible benefits to the user. Does a new feature enable the camera to more quickly and faithfully respond to the photographer's will? Does a new material or process improve the camera's long-term reliability? Canon EOS advancements endure because they enhance the photographic experience, whether you are a seasoned professional or new to SLR shooting. Put simply, Canon EOS SLR technologies are impressive because of the quality of the images they enable you to create. ©Simon Bruty Autofocus Technology The best autofocus system is comprised of the ultimate combination of accuracy and speed. And for that combination, there's nothing like the AF systems found in EOS SLRs. With cutting edge technical innovations, EOS cameras always feature the latest in AF performance, raising the bar with each successive camera introduction. Top EOS SLR cameras use an extraordinary 45-point high-density Area AF system that provides a large AF coverage area, but also the greatest range of control over focusing point selection. The focusing point can be selected automatically by the camera (based on high-speed microcomputer analysis of image content) or manually by the user. Select EOS cameras feature up to 39 crosstype AF points that provide both vertical and horizontal sensitivity, guaranteeing the same optimal performance no matter the camera's orientation. To maintain focus, advanced Canon focus tracking technology helps to retain the accuracy of the initial AF setting, no matter how fast the subject is moving. High-speed microcomputers use advanced algorithms that ensure fast and accurate AF performance under a wide variety of conditions. Focus tracking modes include single point AF, Spot AF (which narrows the area used by the AF line sensor, helping to reduce detection errors that occur from near and far objects when aiming at small subjects), and AF point expansion, where AF points surrounding the one chosen can assist when the subject becomes unfocused. Canon's AF systems also detect the type of light source and automatically compensates the focus by taking into account artificial lighting sources and making appropriate adjustments. AF Modes Canon EOS cameras feature a number of dedicated autofocus modes designed to enhance reliability in specific shooting situations. ONE-SHOT AF mode is ideal for static subjects - the camera rapidly selects the optimum focusing point, and the subject is instantly brought into focus even if AF Technology - The EOS 7D features an all cross-type 19-point AF system with AI Servo II AF that precisely tracks subject movement for sharp, accurate focus almost every time. it is off-center. AI SERVO AF/AI SERVO II AF mode is excellent for moving subjects. Aided by a highly intelligent predictive focusing algorithm, it precisely tracks subject movement across the wide AF coverage area, automatically shifting the active focusing point vertically and horizontally as required. AI FOCUS AF mode, in which the camera automatically decides between ONE- SHOT and AI SERVO AF modes based on subject movement, is ideal for shooting unpredictable subjects. The new AI SERVO II AF, found on the EOS-1D Mark IV and EOS 7D, uses new algorithms for even better predictive focus tracking performance when shooting subjects with unpredictable movement. Even difficult, high-magnification subjects, such as a flower in a breeze are captured accurately with a Canon Macro lens using these new tracking algorithms. High-Speed Shooting EOS SLR cameras have always been associated with speedy operation. Certain Canon EOS cameras offer 10 frames-per-second continuous shooting, up to 28 RAW files or 121 full-resolution JPEGs. Canon provides other aspects of camera responsiveness as well: the speediest EOS has a minimum lag time of 40msec, an 80msec viewfinder blackout time (at speeds of 1/60th and above), shutter speeds up to 1/8000 sec., and a flash sync as fast as 1/300 sec. when used with EOS Speedlites. Dedicated, quiet low-speed modes and self-timers add flexibility to speed. Diverse AF Shooting Options Beyond the AF modes supported in each EOS camera, Canon developed a number of AF options to further enhance customization and creativity. Certain Canon models can register original AF points' "Home Positions" and represent them in both horizontal and vertical shooting positions, suitable for shooting in situations where compositions are retained from shot to shot. For more flexibility, the new Canon Zone AF system is particularly useful when the subject is off-center. One of five distinct focus zones can be chosen and the optimal point can be selected from there. In addition to these modes, certain EOS cameras' AF systems can be further customized via the Custom Function Menu. Parameters such as initial focus point, AF beam control, AF zone expansion, AF Stop and more can be selected and refined to suit the photographer and the situation. 10 fps - This highly responsive AF technology contributes to the rapid continuous shooting capability of EOS SLR cameras -a maximum of 10 fps (frames per second) with the EOS-1D Mark IV & EOS-1v equipped with Power Drive Booster. 5