Epson Stylus C88 DuraBrite® Ultra Ink Technical Brief - Page 4

Convenient and Flexible, Positioning vs.Other Epson Ink Sets, Increasing Brand Strength - cartridges

Page 4 highlights

Advantages of DURABrite Ultra Pigment Ink-Convenient and Flexible DURABrite Ultra pigment ink was designed for the consumer and small office/home office (SOHO) customer. This customer generally prints text documents, web pages, homework/reports, labels, and maybe craft projects, yet also may own a digital camera and wants to print high quality photos. DURABrite Ultra pigment ink offers convenience to this customer by offering: • Convenient individual ink cartridges*-With individual ink cartridges, customers can take control of ink usage, replacing only the ink that's needed. • Excellent output on plain papers-Because you don't have to use specialty papers to obtain the best print quality for text documents, DURABrite Ultra pigment ink offers added convenience. • New, innovative technology (available for Windows users on the C120/CX7400/CX8400/CX9400Fax models) extends black ink printing-If a customer is running low on black ink, he now has the option to continue printing black text using the color inks-a lifesaver when stores are closed! • New, easier to identify packaging-All models (except for the C88+) feature inks with new packaging making it easier for customers to purchase replacement inks-all a customer needs to remember is the two-digit ink number. • New ink configurations-New 88 series cartridges are designed for moderate use and feature an affordable cartridge price (for the CX4400/CX7400). The 69 series cartridges are ideal for most users (C120-Color Only/CX7400/CX8400/CX9400Fax). The 68 ink is only available in a dual-pack black and is designed for heavy document printing. Each 68 black cartridge gives customers about 50% more prints than a standard 69 cartridge (C120/CX8400/CX9400Fax only). See the Ink Jet Printer Reference Material for more information on ink cartridge compatibility. Advantages of DURABrite Ultra Pigment Ink-Positioning vs. Other Epson Ink Sets Epson continually innovates ink solutions tailored to the needs of specific users instead of offering a one-size-fits-all ink solution. Whether the customer is most interested in the everyday printing of documents and the occasional photo, is an amateur photographer looking to primarily print photos with stellar image quality and durability, or is a professional photographer staking his reputation on breathtaking large format prints, Epson has the right ink for the job. DURABrite Ultra pigment ink is a breakthrough ink that delivers allpurpose versatility, great for everyday text documents, brochures, menus, hand outs, and photos. The graphic at right shows how DURABrite Ultra fits in with the other Epson ink solutions. Increasing Brand Strength Fine Art Pro Advanced Amateur Photo Enthusiast Chief Memory Officer® General Purpose For complete details on how DURABrite Ultra pigment ink compares to other Epson ink technologies, refer to the Epson Ink Solutions document. Epson DURABrite Ultra Pigment Ink Technical Brief Page 4

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Epson DURABrite Ultra Pigment Ink Technical Brief
Page 4
Advantages of DURABrite Ultra Pigment Ink—Convenient and Flexible
DURABrite Ultra pigment ink was designed for the consumer and small office/home office (SOHO) customer.
This customer generally prints text documents, web pages, homework/reports, labels, and maybe craft projects,
yet also may own a digital camera and wants to print high quality photos.
DURABrite Ultra pigment ink offers convenience to this customer by offering:
Convenient individual ink cartridges*—With individual ink
cartridges, customers can take control of ink usage, replacing only
the ink that’s needed.
Excellent output on plain papers—Because you don’t have to use
specialty papers to obtain the best print quality for text documents,
DURABrite Ultra pigment ink offers added convenience.
New, innovative technology (available for Windows users on the
C120/CX7400/CX8400/CX9400Fax models) extends black ink
printing—If a customer is running low on black ink, he now has the
option to continue printing black text using the color inks—a life-
saver when stores are closed!
New, easier to identify packaging—All models (except for the C88+)
feature inks with new packaging making it easier for customers to
purchase replacement inks—all a customer needs to remember is
the two-digit ink number.
New ink configurations—New 88 series cartridges are designed for moderate use and feature an
affordable cartridge price (for the CX4400/CX7400). The 69 series cartridges are ideal for most users
(C120-Color Only/CX7400/CX8400/CX9400Fax). The 68 ink is only available in a dual-pack black and is
designed for heavy document printing. Each 68 black cartridge gives customers about 50% more prints
than a standard 69 cartridge (C120/CX8400/CX9400Fax only).
See the Ink Jet Printer Reference Material for more information on ink cartridge compatibility
.
Advantages of DURABrite Ultra Pigment Ink—Positioning vs. Other Epson Ink Sets
Epson continually innovates ink
solutions tailored to the needs of
specific users instead of offering a
one-size-fits-all ink solution. Whether
the customer is most interested in the
everyday printing of documents and
the occasional photo, is an amateur
photographer looking to primarily
print photos with stellar image quality
and durability, or is a professional
photographer staking his reputation
on breathtaking large format prints,
Epson has the right ink for the job.
DURABrite Ultra pigment ink is a
breakthrough ink that delivers all-
purpose versatility, great for everyday
text documents, brochures, menus,
hand outs, and photos. The graphic at
right shows how DURABrite Ultra fits
in with the other Epson ink solutions.
For complete details on how DURABrite Ultra pigment ink compares to other Epson ink technologies, refer to the Epson
Ink Solutions document.
General Purpose
Chief Memory Officer
®
Photo Enthusiast
Advanced
Amateur
Pro
Fine
Art
Increasing Brand Strength