Kyocera TASKalfa 3051ci Printing System (11),(12),(13),(14) Workflow Examples - Page 20
What is FreeForm and how is it used with variable data print jobs?
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VARIABLE DATA PRINTING WITH FREEFORM 20 What is FreeForm and how is it used with variable data print jobs? FreeForm allows you to use print options to define and store master-element documents, called FreeForm masters, on the Print Server. You can send a variable-element job to the Print Server with instructions to combine the job with a particular FreeForm master. For more information, see Variable Data Printing. Example: Variable data workflow using FreeForm Ocean Crest University wants to promote their three schools through a mailing to prospective students. The students will be able to request information about the different campuses and programs. Students can reply via a postage-paid business reply card integrated into the mailer. The document is personalized with the prospective student's name, address, and a personal web link. The design is graphic-intensive to attract the attention of the reader. It is printed on 11x17 paper and folded three times, in order to qualify for the standard "letter" mail rate at the post office. To create this mail piece, the in-house production department decides to use the caching capabilities of FreeForm. FreeForm allows them to store a rasterized version of the graphic intensive layout in memory, since these elements are common to all pages (send and process once). The variable text (address, name, and web link) is printed separately and merged with the layout at the Print Server. The production department creates the master document with all the common elements and saves the file in PDF format (College_Master.pdf ). Next, they create the variable document in Microsoft Word (College_Variable.doc) and link the variable information to their database file (College_data.xls). NOTE: No specialized variable printing software is used to build this job. You can use any page layout application to create the FreeForm master and any mail merge function, such as Microsoft Word Mail Merge, to build and print the variable data. For more information about how to use the Mail Merge feature in Microsoft Word, see the documentation that accompanies Microsoft Word.