Motorola DS9808 User Manual - Page 1

APPLICATION BRIEF Deliver service with a difference at the checkout stand with the DS9808 next-generation hybrid presentation imager The DS9808 offers a unique feature set: • Innovative hybrid design for dynamic hands-free and handheld use • Advanced handheld ergonomics for superior comfort in hands-free and handheld modes • Very small footprint to fit in the most space constrained cash-wraps • Extraordinary performance - record swipe speeds on 1D and 2D bar codes • Comprehensive functionality in a single device - 1D and 2D bar codes, image capture, signature capture and RFID* for outstanding investment protection Long wait times at the checkout stand, lost customers... and lost revenue In today's busy world, shoppers have high expectations, particularly when it comes to convenience, service and speed - a 'get in and get out' mentality often pervades the shopping experience. A 'less than stellar' customer service experience is not easily offset, even by low prices, weekly promotions or the best product selection. Today's customers have so many shopping choices - from your brick and mortar competitors to online stores that are open 24 hours a day - that they really can 'have it all', from price to service. The checkout stand is a major choke point for many retailers. Long checkout lines not only lead to frustrated and impatient customers, but can also reduce customer loyalty and result in lost sales - time-pressed shoppers may simply choose to abandon their place in line and their purchases. While peak customer traffic and staffing problems are often blamed for long lines, other inefficiencies can also contribute to this costly problem. Poor scanner performance may cause cashiers to scan an item multiple times. Inflexible scanning technology may require the bar code to be precisely aligned with the scanner in order to capture the item information and price. Dirty or damaged bar code labels - a common occurrence in the retail environment - may not scan at all, forcing cashiers to page an associate for a price check. The need to verify age for items subject to age restrictions, complete a credit or loyalty card application, or even process a return can cause even more of a delay at the register. Stores with oversize items may force cashiers to either leave the register to obtain the information required to enter the purchase, or to require customers to either lift the item onto the cash-wrap or locate or provide the cashier with the information required to ring up the purchase. And when EAS theft-deterrent tags are in use, cashiers need to take time to not only scan the bar code, but also de-activate the tag. While each of these scenarios might not add but a few seconds to the checkout process, the combination of these constant occurrences throughout the day can have a major impact on cashier productivity and throughput at the register. • Scan bar codes and deactivate EAS tags in a single swipe • Embedded and server-based parsing agents enable costeffective development and rapid deployment of applications that leverage the personal information contained in PDF417 bar codes on national ID cards and driver's licenses • Ability to decode 1D and 2D bar codes from a mobile phone display ...and delivers real value: • Improves throughput and customer service at the checkout stand • Increases associate productivity and reduce wait times at the checkout stand • Increases credit and loyalty card application volume with auto-population for nearly instantaneous real-time processing, boosting your loyal customer base - and sales • Reduces administrative processing time and costs associated with age verification and documentation of identity for controlled over-the-counter pharmaceutical products • Lowers capital and operational costs with fewer devices to purchase and manage • Delivers Motorola's signature performance and durability day in and day out for a low total cost of ownership 1 Application BRIEF: DS9808 next generation hybrid presentation scanner