Seagate EE25.2 Media Tile (70K, PDF) - Page 3

MediaTile Ruggedized Hard Drives Facilitate Growth For Global Digital Signage Company To Learn More: Seagate® EE25 Series™ Drives For more information on utilizing EE25 Series drives, visit www.seagate.com. Advantages of Seagate Storage EE25 Series 2.5-inch hard drives with RunOn™ technology work in extreme temperatures and tolerate high levels of vibration and shock. They are designed specifically to operate with the highest reliability in the harshest environments. The dependable drive outperformed and outlasted all the storage solutions that MediaTile had worked with previously, and quickly became the company standard. The relationship MediaTile developed with Seagate was also instrumental to the company's success. "It has been very easy working with Seagate," says Stramandinoli. "Anytime we had a question it was answered efficiently. Our trust in the Seagate name and brand is extraordinary." Because the EE25 Series hard drive has a mean time between failures of 550,000 hours or almost 23,000 days, MediaTile does not have to interrupt messages broadcast by the signs, jeopardizing potential sales, to replace components. "It's worth it to get great components that can survive in the extreme environments we expose them to," Foster adds. "Our signs play advertisements while the store is open, which dramatically influences product sales within those stores." Though the new drives cost a little more than conventional drives, MediaTile does not charge customers more for the system, mainly because the company realizes substantial savings in repairs and increases in customer satisfaction. Foster explains, "Our customers often have their broadcast networks operating continuously, and with the reliability of the EE25 Series hard drive, their advertisements or promotions can play without the interruptions we've had in the past." Using its Digital-Sign-in-a-Box solution with Seagate drives in retail networks, MediaTile has seen its customers experience anywhere from an 18 to a 100 percent increase in product sales. "That's how much influence these digital signs have on consumers in retail and how important it is to keep them up and running flawlessly," Foster says. A Secure Future With Seagate The digital signage market is doubling every two years, and MediaTile needs to deliver dependable, commercial-grade solutions to outperform the competition. "Our entire product portfolio depends on the continuous operation of the EE25 Series hard drive," explains Foster. "Seagate has become a critical supplier that will help ensure our success." MediaTile also expects that the drive's ability to thrive in almost any condition will introduce the possibility for the company to create more mobile applications, including transit based advertising systems in taxicabs, buses, trains and aircraft. Foster says, "We're confident Seagate will be able to meet our specific challenges so that we can continue to grow our business." Having considered the total cost of ownership and upon witnessing the positive impact on customer deployments, MediaTile is pleased with its decision to integrate Seagate storage into its solutions. "We ship MediaTile Digital-Sign-in-a-Box systems into some of the harshest environments on the planet, so we need them to exceed customer expectations and be virtually indestructible," says Foster. "With Seagate hard drives, we can be assured of delivering the best commercial-grade solution that offers one of the highest mean-timebetween-failure times, with one of the best uptime guarantees in the business. Because of the performance benefits we have received from Seagate, we really believe in their products and we're confident that our business will stay competitive for a long time." AMERICAS ASIA / PACIFIC EUROPE, MIDDLE EAST AND AFRICA Seagate Technology LLC 920 Disc Drive, Scotts Valley, California 95066, United States, 831-438-6550 Seagate Technology International Ltd. 7000 Ang Mo Kio Avenue 5, Singapore 569877, 65-6485-3888 Seagate Technology SAS 130-136, rue de Silly, 92773, Boulogne-Billancourt Cedex, France 33 1-4186 10 00 Copyright © 2008 Seagate Technology LLC. All rights reserved. Printed in USA. Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. EE25 Series and RunOn are either trademarks or registered trademarks of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer's operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Seagate reserves the right to change, without notice, product offerings or specifications. Publication Number: CS535.1-0802US, February 2008