Sharp 11th State of the ART: The Intersection of Art and Technology at & I - Page 1

State of the ART: The Intersection of Art and Technology at 11th & Idaho Building the Building Prior to construction, Rafanelli and Nahas searched to find an architect that would provide a thoughtful, elegant design for its downtown Boise commercial office building to bring an urban feel like what one would find in San Francisco or London. The award-winning team at Perkins + Will delivered a design to attract and support the next generation of professionals in downtown Boise. The building features dramatic 18-foot high ceilings in the lobby and floor to ceiling windows looking out onto 11th St and the sprawling downtown cityscape, P+W designed the space to feature an engaging, highly impactful video wall. The leaders at Rafanelli and Nahas looked to Neurilink, a leading Northwest-based audio visual integrator, to bring their technology vision to reality. After reviewing a number of technology options, Rafanelli and Nahas decided on an expansive 8 ft. x 15 ft. dvLED video wall from Sharp Imaging and Information Company of America DvLED is a video display technology that uses light emitting diodes (LEDs) to produce bright, vibrant images in red, blue and green colors. The dvLED wall provides several desirable characteristics that make this technology an ideal fit for the space. They are reliable, energy-efficient, very bright and deliver pristine color accuracy with better refresh rates than other technology on the market. DvLEDs are particularly well suited The Challenge: Rafanelli and Nahas, the owners of the new commercial office building at 11th & Idaho in downtown Boise, ID, had a vision in mind when designing the lobby. They knew they wanted something that would differentiate their lobby and make their space stand out in the downtown area. After considering a variety of options, they landed on a showstopper to complete the 5,000 square-foot lobby - a video wall to be used as a revolving art installation. Solution:  NEC LED-FE015i2 1.5mm Indoor dvLED Display, providing vibrant LEDs that deliver excellent imaging in a cost-effective package, and for an installation like the focal point in a lobby, there are no external cables required for installation. Result: Located directly adjacent to Boise's newest city park, 11th & Idaho features incredible views from its roof-top deck all the way down to its dramatic 18-foot high windows in the lobby. One of the key features of the building's lobby is the expansive 8 feet x 15 feet Direct View LED (dvLED) wall from Sharp Imaging and Information Company of America that sets it apart from any other space. The lobby welcomes tenants and visitors by showcasing the natural beauty of the state with a gorgeous, vibrant public art display featuring majestic nature scenes from around Idaho by local video artists.