Sony DSC-W310 Marketing Specifications (Camera Only)

DSC-W310

12.1 MP | 4x OPTICAL ZOOM | 2.7” LCD

1

The DSC-W310 is the digital camera for those looking a slim camera

with a strong feature and value propositions. Capture amazingly

detailed images from farther away with the DSC-W310’s professional

quality 4x Sony Lens. With advanced features including SteadyShot

®

image stabilization, iAUTO and Smile Shutter

™

technology, the

DSC-W310 makes taking the best shot a cinch.

28mm equivalent Sony lens with

4x optical zoom

With a Sony 4x optical zoom (28mm

equivalent) wide-angle lens, you can take

great shots from greater distances plus better

group shots in tight spots.

Minimize blur in your shots

SteadyShot

®

image stabilization compensates

for camera shake and helps prevent blur

through use of digital processing technologies.

Enjoy automatic adjustment of

key camera settings

Unlike traditional auto mode, Intelligent Auto

(iAUTO) mode thinks for you, recognizing scenes,

lighting conditions, faces, and adjusts settings

resulting clear images, faces with natural skin

tone and less blur. With iAUTO you will take the

best shot in many situations from landscapes

to fast action sporting events without having to

manually change all of the cameras settings.

Take better photos under 7

different shooting conditions—

automatically

Intelligent Scene Recognition (iSCN) Mode

detects specific shooting conditions for

7 common scenarios, including: Twilight,

Twilight Portrait, Backlight, Backlight Portrait,

Landscape, Macro, and Portrait. In just 1/30th

of a second, the camera automatically

optimizes its settings for the selected scene.

Get those winning smiles every time

Smile Shutter

™

technology snaps a photo of

a smile the moment it happens. Simply press

the Smile Shutter

™

button and the camera

does the rest. This function can also be used in

conjunction with Intelligent Scene Recognition

to detect smiles in challenging backlit

environments, employing a flash and backlight

compensation to capture smiles more clearly.

Take more natural-looking shots

of people

Face Detection technology detects up to eight

individual faces in the frame, then adjusts the

camera’s focus, exposure, and flash to deliver

crisp, properly lit images of family and friends.

Access simplified camera

operations

Even the most novice of digital camera users

can take the best shot using Easy Shooting

Mode. This feature uses the camera’s Intelligent

Scene Recognition capability to automatically

adjust its settings based on different shooting

scenarios. In this mode, the

LCD screen only

displays basic, easy-to-understand functions to

simplify your experience.

Edit photos on the fly

Retouch and enhance your photos on the

go with in-camera Trimming and Red-Eye

Correction functions.

Choose from 8 convenient scene

modes

The DSC-W310 features 8 different scene

modes: High Sensitivity, Twilight, Twilight

Portrait, Soft Snap, Landscape, Beach, Snow

and Gourmet. Once a mode has been

selected, the camera optimizes its settings

to help you get the best shot possible.

Additional features:

•

VGA movie capabilities

•

High sensitivity ISO 3200

•

Find your photos using the simple folder or

calendar viewing modes

•

Function Guide helps explain menus and

settings

•

Card slot for optional Memory Stick Duo

™

and

SD/SDHC media

13

•

Includes PMB (Picture Motion Browser)

2

and

PMB Portable Software

3

Sony Electronics Inc.

|

16530 Via Esprillo

|

San Diego, CA 92127

|

1.800.222.7669

|

www.sony.com

Sony DSC-W310 Marketing Specifications (Camera Only)

Sony DSC-W310 - Cyber-shot Digital Still Camera Manual

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