Sony DSC-W310 Marketing Specifications (Camera Only) - Page 1

DSC-W310 12.1 MP | 4x OPTICAL ZOOM | 2.7" LCD1 The DSC-W310 is the digital camera for those looking a slim camera with a strong feature and value propositions. Capture amazingly detailed images from farther away with the DSC-W310's professional quality 4x Sony Lens. With advanced features including SteadyShot® image stabilization, iAUTO and Smile Shutter™ technology, the DSC-W310 makes taking the best shot a cinch. 28mm equivalent Sony lens with 4x optical zoom With a Sony 4x optical zoom (28mm equivalent) wide-angle lens, you can take great shots from greater distances plus better group shots in tight spots. Minimize blur in your shots SteadyShot® image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies. Enjoy automatic adjustment of key camera settings Unlike traditional auto mode, Intelligent Auto (iAUTO) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. With iAUTO you will take the best shot in many situations from landscapes to fast action sporting events without having to manually change all of the cameras settings. Take better photos under 7 different shooting conditions- automatically Intelligent Scene Recognition (iSCN) Mode detects specific shooting conditions for 7 common scenarios, including: Twilight, Twilight Portrait, Backlight, Backlight Portrait, Landscape, Macro, and Portrait. In just 1/30th of a second, the camera automatically optimizes its settings for the selected scene. Get those winning smiles every time Smile Shutter™ technology snaps a photo of a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. This function can also be used in conjunction with Intelligent Scene Recognition to detect smiles in challenging backlit environments, employing a flash and backlight compensation to capture smiles more clearly. Take more natural-looking shots of people Face Detection technology detects up to eight individual faces in the frame, then adjusts the camera's focus, exposure, and flash to deliver crisp, properly lit images of family and friends. Access simplified camera operations Even the most novice of digital camera users can take the best shot using Easy Shooting Mode. This feature uses the camera's Intelligent Scene Recognition capability to automatically adjust its settings based on different shooting scenarios. In this mode, the LCD screen only displays basic, easy-to-understand functions to simplify your experience. Edit photos on the fly Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction functions. Choose from 8 convenient scene modes The DSC-W310 features 8 different scene modes: High Sensitivity, Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow and Gourmet. Once a mode has been selected, the camera optimizes its settings to help you get the best shot possible. Additional features: • VGA movie capabilities • High sensitivity ISO 3200 • Find your photos using the simple folder or calendar viewing modes • Function Guide helps explain menus and settings • Card slot for optional Memory Stick Duo™ and SD/SDHC media13 • Includes PMB (Picture Motion Browser)2 and PMB Portable Software3 Sony Electronics Inc. | 16530 Via Esprillo | San Diego, CA 92127 | 1.800.222.7669 | www.sony.com