Sony DSC-W80/B Marketing Specifications - Page 1

DSC-W80/B Cyber-shot® Digital Still Camera The DSC-W80 combines superb performance, simple controls and four fashion colors that accessorize any lifestyle -- plus new hi-tech features like Face Detection, Double Anti-Blur technology, in-camera retouching, DRange Optimization and HD Output1 make the DSC-W80 an amazing Cyber-shot® camera value. High-resolution 7.2 MP imaging and Carl Zeiss® 3X Optical zoom lens design deliver super-sharp color images -- and shooting on the road is easier with 31 MB Internal Memory and up to 340-shot3 Stamina® battery power. 7.2 MP Super HAD™ CCD More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony®Super HAD™ (HoleAccumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise. HD Slide Show with Music It's the high-definition viewing experience that makes photos come alive on HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music. Simple Setup Controls A quick press of the Home button opens your user-friendlyGUI -- and you can select functions by simply moving a cursor vertically or horizontally to the appropriate icon. Function names and the on-screen Function Guide display make it easier to learn camera setup operations. Carl Zeiss®3X Optical Zoom Lens Design A top-quality Carl Zeiss®3X Optical zoom lens design helps the DSC-W80 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos. Face Detection By automatically controlling focus, exposure, color and flash, this new Sony feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare -- to help bring out every expression on every face in every shot, so you'll capture the personalities and emotions that make memories come alive. The Sony Double Anti-Blur Solution With Super SteadyShot®Image Stabilization and high sensitivity (ISO 3200), the DSC-W80 compensates for shaky hands, minimizes blur, brightens images and allows flash-free shooting to preserve themood -- with Sony Clear RAW™ Noise Reduction to take care of the picture noise that can ruin low-light shots. HD Output1 Thanks to Sony, your photo album can go high-def -- with direct HD output1 to your HDTV screen, so you can view DSC-W80 still photos in spectacular high definition clarity and detail. Your life never looked so exciting! 9-Point Auto Focus Because an off-center subject can make your shot more interesting, the DSC-W80 can measure auto-focus precision at 9 points on your screen -- giving you greater creative freedom to compose your image. D-Range Optimization Powered by the exclusive Sony Bionz®highspeed processing engine, D-Range Optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions. In-Camera Retouching The DSC-W80 lets you add creative effects to photos after you shoot -- includingsoft edge filter to soften backgrounds, cross filter to place starry " dazzles" athighlight points, partial color filter to mute surrounding colors, even fish-eye filter to create interesting fish-eye lens effects. In-Camera Red-Eye Reduction ating " glowing eyes" can ruin even the most creativephotos -- so the DSC-W80provides in-camera correction at the touch of a button to reduce lingering red-eyeeffect that other systems might miss. Large 2.5" 2 LCD Screen The DSC-W80 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location -and an optical viewfinder allows shooting in traditional rangefinder camera style. 31 MB Internal Memory The DSC-W80 allows you to capture a large number of images without a flash memory card, so it's great for traveling or for quick candid snapshots. Memory Stick Duo™ Media Convenience A built-in slot accepts optional Memory Stick Duo™ media or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately). 14X Smart Zoom®Feature4 The Sony Smart Zoom®feature intelligently " crops into" the central portion of interest in your photo, avoiding the image degradation of other digital zooms. MPEG Movie VX Fine Mode Captures VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second5 ), with length limited only by the capacity of your media. Stamina®Battery Power The DSC-W80 provides up to 340 shots3 with a fully charged NP-BG1 Lithium Ion battery - enough shooting capacity to cover a long weekend or a whole vacation. Picture Motion Browser Software Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.