Sony DSCTX1S Brochure - Page 9

Sony Redefines Your Camera BIONZ™ Imaging Processor - power unleashed Enormous amounts of data transformed into images of sublime beauty in the blink of an eye. Sony's powerful "BIONZ" image processor does all this and more. The result of years of accumulated expertise in semiconductor R&D, this lightning quick processor reproduces all the delicate nuances of the original scene in images remarkably free of distracting noise, even at high ISO settings. "BIONZ" also allows for fast, precise auto focus, auto exposure and white balance adjustments, as well as Sony's intelligent Dynamic Range Optimiser (DRO), which optimises exposure and colour reproduction |based on the shooting environment. Capture the best moments at sporting events, children's activities, and other fast-moving situations with complete ease and clarity. Sony's advanced semiconductor technology. Brilliant, lifelike images are now yours for the taking. High-performance lenses that show it all The silky softness of a baby's cheek or delicate gleam of sunlight streaming through the trees - all the wonders of the world revealed through the eye of the lens. As a manufacturer of superbly crafted products, Sony equips its cameras with only the finest lens, empowering you to record life's precious moments as you find them. We now offer two lens lineups that share the same outstanding performance - Sony's own "G" Lens series which represents the pinnacle of our design philosophy and commitment to quality, and a special series developed jointly with the esteemed German manufacturer of precision optics, Carl Zeiss. All these lenses are subjected to stringent quality control measures and optimised to eliminate virtually all aberrations. From the bright feathers of a bird to the most subtle facial expressions, you can now capture every incredible detail like never before. Whichever Sony lens you choose, you can be assured of the highest quality to satisfy nearly any shooting requirement. The image sensor, where quality begins In the beginning, there was light. And at the heart of every Cyber-shot digital still camera, it is the image sensor that collects the light that eventually becomes your creation. Since the appearance of the first CCD (Charge Coupled Device) in 1978, Sony has been developing its own image sensors, culminating in the release of the "Exmor" CMOS (Complementary Metal Oxide Semiconductor) sensor in 2007. This highly efficient low-voltage sensor produces images with virtually no vertical striping and vastly reduced image noise. And it's remarkably fast too, making possible burst shooting in Sony digital SLRs and rapid high-resolution imaging in Sony HD Handycam® camcorders. "Exmor" reveals details that amaze and rich tonality that takes your breath away. Incorporating Sony's proprietary on-chip column A/D conversion, "Exmor" delivers results with markedly decreased noise and contributes to rapid image data processing. Leveraging on the "Exmor" advantage is the compact "Exmor R" sensor which utilises back-illuminated technology to nearly double sensor sensitivity for clearer low-light recordings such as a romantic candlelit dinner or a starlight-bathed landscape.