Sony PMWEX30 Family Brochure (XDCAM EX Family) - Page 2

XDCAM EX - A Compact Full-HD Production System With Flash Memory Recording, for an Evolving HD Era In 2007, Sony introduced the revolutionary XDCAM EX™ handheld camcorder, the PMW-EX1 - the newest member of the Sony XDCAM® family of tapeless production systems - in response to growing demand for an affordable high definition (HD) production solution. This technological breakthrough camcorder - incorporating incredible feature sets such as three 1/2-inch type Full HD CMOS sensors, amazing 1920 x 1080 and 1280 x 720 HD recording capabilities plus flash memory recording in an extremely compact body - was achieved thanks to the extraordinary technical expertise and knowledge amassed when designing Sony's groundbreaking CineAlta™ family of products. Offering striking HD picture quality, extra mobility and great operational efficiency, the PMW-EX1 camcorder has already been rapidly adopted around the world in a broad range of HD production applications and electronic cinematography. Now Sony evolves the XDCAM EX lineup further still, with the introduction of the PMW-EX3 camcorder and the PMW-EX30 deck. The PMW-EX3 compact camcorder incorporates an eagerly awaited 1/2-inch type interchangeable lens system, providing enhanced creativity and flexibility with a broad choice of lenses. The PMW-EX30 is a compact recording deck that can be used for many different purposes such as recording, viewing, dubbing and source feeding to nonlinear editing systems. The XDCAM EX products use an SxS PRO™ memory card, which is based on the rapidly growing ExpressCard industry standard, as recording media. Combining the moderate bit rate of MPEG-2 Long GOP compression adopted by XDCAM EX products with the SxS PRO memory card, the XDCAM EX series offers cost-effective long-form recording, coupled to nonlinear capabilities such as instantaneous random access and high-speed file-based operation. The full Sony XDCAM EX series offers stunning quality HD pictures and efficient nonlinear operation, expanding the possibilities for all types of HD video production at an affordable price. 2