Sony PMWEX30 Family Brochure (XDCAM EX Family) - Page 2

XDCAM EX Series - Comprehensive Line-up Opens New Horizons of Visual Expression, Delivers New Levels of Convenience Since 2007 and the introduction of the first camcorder in this line-up, the SONY XDCAM EX™ Series has achieved wide acclaim among creative professionals, and now grows from strength to strength, opening up new horizons of visual expression and delivering new levels of convenience. The series already includes two outstanding camcorders - the PMW-EX1 and PMW-EX3 - which realize full-HD pictures of amazingly high quality by adopting three 1/2-inch-type Exmor™ full-HD CMOS sensors in a compact body. An advanced workflow, based on SxS PRO™ memory card as the recording media, ensures effective file-based operation. Now Sony evolves this XDCAM EX line-up with the introduction of two new camcorders. The PMW-350 is the first and long-awaited shoulder-mount camcorder in the family. It comes equipped with the cutting-edge imaging technology of three 2/3-inch-type Exmor full-HD CMOS sensors, and uses SxS memory card as the recording media. The other new camcorder is the PMW-EX1R, the direct successor of the PMW-EX1. It includes DVCAM recording and playback function as standard, as well as numerous improvements over the PMW-EX1. Both new camcorders utilize not just SxS PRO memory but also more affordable SxS-1™ media. There is also an innovative on-site backup solution with PXU-MS240 - enhancements which improve workflow and expand user convenience. This full Sony XDCAM EX line-up provides stunning HD picture quality and efficient nonlinear operation, expanding the creative possibilities in every type of HD video production. Added to this, these new horizons of visual expression and new levels of convenience can be achieved at affordable price points. 2