Sony SGP311U1/B Product Information Document (Updated as of 11 September 2013) - Page 1
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Xperia™ Tablet Z - PRODUCT INFORMATION DOCUMENT Product announce date: February 27, 2013 Pre-sale date: April 28, 2013 Product on shelf date: May 24, 2013 MODELS (FAMILY) (16GB1) SGP311U1/B (32GB1) SGP312U1/B (32GB - White1) SGP312U1/W ALTERNATE NAME(S) Xperia™ Tablet Z CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Xperia™ Tablet Z SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. 1 World's thinnest 10.1" tablet - 0.27 inches2 2 Reality Display- fullest color spectrum on a tablet2 3 Water resistant up to 3 feet for up to 30 min4 4 Runs Android™ 4.2.2 - Jelly Bean 5 Control the living room with universal remote & TV apps3 6 Easy One-Touch connectivity between compatible devices 7 HD cameras with Exmor R® for mobile: 8MP rear, 2MP front 8 Virtual surround-sound technology 9 Up to 10 hours battery life5 10 Snapdragon™S4 Pro quad-core 1.5 GHz processor REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION. FOR INTERNAL USE ONLY! TARGET INFORMATION: Product Positioning: Experience the best of Sony in a tablet (TARGET AUDIENCE) Target Channel: Consumer/Direct/B2B Target Market: Tech-savvy and brand conscious. Pre-disposed to Android, and know precisely what they're looking for. Purchasing their second or third tablet. Target Consumer Application: Premium materials, design MAJOR COMPETITORS: High-End Android Devices: Samsung Galaxy, Google Nexus, Asus Eee (WHAT IS CURRENTLY IN MARKET?) Pad Transformer, Toshiba Thrive, Lenovo ThinkPad From Price Perspective: Apple iPad, Samsung Galaxy, Asus Eee Pad Transformer COMPETITIVE Slim, Lightweight Design FEATURES: Best Color Reproduction screen of any tablet (100% NTSC) (WHAT ARE THE SONY Home Connectivity (IR Remote, TV SideView, NFC, WiFi Miracast) SPECIFIC FEATURES) Sony Camera Innovation (Cameras with Exmor R for mobile sensors - Created February, 2013