Canon EOS Rebel T3i 18-135mm IS Lens Kit EOS System Brochure 2011 - Page 6

Viewfinder No matter the camera's specifications, a clear, bright viewfinder is the photographer's first tool for great images. Canon innovates with their viewfinders, especially with the viewfinders in the EOS-1D Mark IV, EOS-1Ds Mark III and EOS 7D, by offering approx. 100% viewfinder coverage, and several EOS SLRs have a larger pentaprism for higher viewfinder magnification. These cameras offer the best view of any EOS digital camera to date. All EOS digital SLR cameras offer dioptric correction and several EOS SLRs have a number of different viewfinder accessories, including up to 11 different focus screens available for most any application. Intelligent Viewfinder The Intelligent Viewfinder, found on the EOS 7D, is a transparent LCD in the viewfinder that superimposes a variety of shooting information at the push of a button. Whereas with other EOS cameras' viewfinders the representation of AF points and metering areas are static, with the EOS 7D's Intelligent Viewfinder, they can be displayed, adjusted, or hidden, in camera, with ease. This means less distraction and more clarity to view the image in its entirety. The Intelligent Viewfinder includes a Grid Display and in Spot metering mode, the specific area metered is shown. Superlative Exposure Control Canon EOS DSLRs incorporate advanced exposure control systems, offering the photographer exceptionally precise AE (auto exposure) with a wide range of metering options. Full-frame Evaluative metering incorporates the camera's multi-zone sensor reading with specific focusing point data. The onboard microcomputer compares input from all zones and calculates optimum exposure. While Evaluative metering helps to assure excellent results in even the most challenging lighting situations, advanced photographers can choose from among several additional metering options. Center-Weighted metering is available for those who prefer a more traditional pattern. Partial metering limits readings to sensor zones 63-zone Metering System - Canon's sophisticated 63-zone Evaluative metering system considers not only the active focusing point, but also a range of metered values from adjacent areas to determine correct exposure even in difficult lighting. in the center of the image area, giving the photographer more area-specific control. Spot readings can be taken at the center of the frame area or, with some models, linked to an AF point. With certain EOS cameras, up to eight separate Spot meter readings can be recorded and averaged. For cameras like the EOS 60D, Canon developed the iFCL (intelligent Focus Color Luminance) 63-zone Dual-layer metering system to incorporate the color wavelength surrounding the chosen focus point to help ensure more natural color rendition. Flash photography with EOS Systems also benefits from the extraordinary exposure control technology Canon has created. E-TTL (Evaluative ThroughThe-Lens) and E-TTL II autoflash systems work in combination with the camera's multi-zone metering sensor to help take the guesswork out of flash photography. The camera performs instantaneous calculations based on readings from the preflash, ambient lighting conditions and assessment of subject location to determine the optimum flash output and exposure settings. With E-TTL II, the calculations also incorporate distance information from compatible EF lenses, enabling the system to better handle dark, light and highly reflective subjects. Resulting images can have a virtually perfect balance between ambient light and flash illumination, even in complicated lighting situations and compositions. Intelligent Viewfinder - Change your viewfinder display to match any situation. AF point automatic selection - The camera auto- Spot metering display - Focus with a central, matically chooses the correct AF point. circular zone for accurate exposure control. AF point expansion - Focus with a selected AF point Zone AF - The AF points are divided into five and points surrounding it. Great for moving subjects. focusing zones, useful for off-center shots. Grid display - Useful for scenes where horizontal Hide all - An unobstructed view lets you get or vertical lines are stressed, such as architecture. close to your subject and capture detail. 10 AI Servo AF tracking display - Provides instant Spot AF - Focuses on an even smaller area for feedback of AF points tracking a moving subject. precise focus on small subjects. EOS SLR CAMERAS want their EOS digital SLR to operate with ease. With the EOS 60D, the Multi-control Dial, featuring a dedicated and easily-accessible Quick Control button for quick access to the Quick Control screen at any time, enables users to operate menus and enter settings with a simple touch. With its in-house capabilities, Canon is able to rapidly develop and manufacture proprietary ASICs (Application-Specific Integrated Circuits), eliminating dependence on common "off-theshelf" components, and enabling the fast deployment of new, innovative solutions in digital camera design. Canon EOS DSLR cameras thus incorporate advanced sensors, processors and other key components. Combined with standout electromechanical and optical design know-how, Canon digital technologies make EOS simply one of the most powerful DSLR systems anyone can own. Live View Function - With Live View Function, images can be composed and captured from the camera's LCD monitor. Live View Function Canon's spectacular Live View shooting is now available through most of the EOS digital models. Live View Function, where the photographer can compose and shoot directly from the camera's LCD is an indispensable feature for creative photography in any number of situations. It enables the photographer to zoom in and navigate the composition 5x or 10x normal size, while enabling critical focus and allowing more attention to detail. Users can even choose a grid overlay, perfect for architectural photography. In the studio, Live View Function can be used remotely (via a computer) through the camera's USB connection, or wirelessly if the optional Wireless File Transmitter is used. Live View Focusing Canon's Live View Function includes 3 focusing modes: Quick mode, Live mode, and Face Detection Live mode. In Quick mode, One-Shot AF is set automatically and the AF point is selectable even while the Live View image is displayed. In Live 10x magnified view. Multi-control Dial on EOS 60D mode, AF can be started by pressing the AE button for either AF mode. In Face Detection Live mode, the largest face near center is detected initially, but the Multi-controller can be used to select any face detected. Dual Axis Electronic Level Sensor Among the newest and most useful features developed by Canon for the EOS 7D, the brilliant Dual Axis Electronic Level display aids in achieving perfectly oriented shots. Visible in the viewfinder and on the camera's LCD, in both Live View mode or as a standalone, and capable of displaying both roll and pitch in 1° increments, the Dual Axis Electronic Level Sensor is invaluable for architecture, macro photography, video, or any situation where critical composition is important. Superb Ergonomics and Custom Functions Refined ergonomics and smooth operability are Canon EOS traditions, and even with the unavoidable complexities involved with digital capture, Canon's EOS interface design puts the most frequently used controls where they make the most sense - in the hands of the photographer. Operation is enhanced by Custom Functions, a concept pioneered by Canon. Custom Functions enable photographers to tailor features and operating functions to suit their own shooting style, or to optimize camera performance for specific subjects or shooting conditions. Whether customizing a shutter speed range or specifying the parameters of bracketing, photographers literally have hundreds of choices in how they Viewfinder display with Intelligent Viewfinder. View of rear LCD monitor with Live View. 11