Canon PowerShot A470 Product Line Brochure 2009 - Page 19

The System That Makes, Every Shot Better, Compelling Advantages for, ISO Settings

Page 19 highlights

Canon Advantage PowerShot Technology If Movement is Detected With Motion Detection Technology The Ultimate in Anti-Blur When the camera detects a subject in motion, it automatically sets a higher ISO number and faster shutter speed to reduce blur. Without Motion Detection Technology ISO 100 36 If No Movement is Detected Unsurpassed Noise Control When subject or camera movement is not detected, lower ISOs are set automatically. The result is beautiful, sharp images with great color and low digital noise. Compelling Advantages for ISO Settings Canon's Motion Detection Technology makes it easier than ever to capture a clear, sharp image every time. As you compose your photos and snap away, it automatically optimizes ISO settings based on change of brightness and frame interval information, and motion detected by Optical Image Stabilizer, Face Detection, AE function and AF technology. All you need is to set High ISO Auto mode and the result is stunning photos with every shot. Faces are Detected Movement is Detected Bright Scene is Detected Blue Sky is Detected With Smart AUTO shutter lag is reduced Without Smart AUTO Face is Detected Backlit is Detected Subject is Close With Smart AUTO faces are exposed properly Ready, Set, Shoot. Without Smart AUTO Shoot carefree! Smart AUTO makes getting razor-sharp, bright, colorful images simple in any situation. The camera detects the scene and automatically sets the optimal settings so you never miss a shot. The System That Makes Every Shot Better Simply point and shoot and Smart AUTO* makes your ordinary picture exceptional. The system detects and analyzes faces, brightness, colors, distance and movement, then compensates and enhances to make every image the best it can be by selecting an appropriate setting for the scene. The system detects the shooting situation and shows you the result on screen. * Not on all models. 37

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PowerShot
Technology
37
36
The System That Makes
Every Shot Better
Simply point and shoot and Smart AUTO* makes your ordinary
picture exceptional. The system detects and analyzes faces,
brightness, colors, distance and movement, then compensates
and enhances to make every image the best it can be by selecting
an appropriate setting for the scene. The system detects the
shooting situation and shows you the result on screen.
Canon Advantage
Unsurpassed Noise Control
Compelling Advantages for
ISO Settings
Canon’s Motion Detection Technology makes it easier than ever
to capture a clear, sharp image every time. As you compose your
photos and snap away, it automatically optimizes ISO settings
based on change of brightness and frame interval information,
and motion detected by Optical Image Stabilizer, Face Detection,
AE function and AF technology. All you need is to set High ISO
Auto mode and the result is stunning photos with every shot.
When the camera detects a subject in motion, it automatically
sets a higher ISO number and faster shutter speed to reduce blur.
When subject or camera movement is not detected, lower
ISOs are set automatically. The result is beautiful, sharp
images with great color and low digital noise.
The Ultimate in Anti-Blur
* Not on all models.
Without Motion Detection Technology
With Motion Detection Technology
ISO 100
If Movement
is Detected
If No Movement
is Detected
Ready, Set, Shoot.
Shoot carefree! Smart AUTO makes getting razor-sharp, bright,
colorful images simple in any situation. The camera detects
the scene and automatically sets the optimal settings so you
never miss a shot.
Movement is Detected
Bright Scene is Detected
Blue Sky is Detected
Faces are Detected
With Smart AUTO shutter lag is reduced
Without Smart AUTO
Without Smart AUTO
Backlit is Detected
Subject is Close
Face is Detected
With Smart AUTO faces are exposed properly