Canon PowerShot A470 Product Line Brochure 2009 - Page 6

Unleash Your Creativity with EOS SLR Cameras. ≥ Image Processor Developed to maximize performance between capturing and recording stages of digital photography, Canon's DIGIC Image Processor chips use advanced signal-processing techniques to dramatically enhance image quality and deliver a more intuitive, responsive camera. The latestgeneration DIGIC Image Processors work in concert with Canon's CMOS sensors to achieve even higher levels of performance. Signal processing algorithms work with the multichannel signal from the sensor and the high-speed DDRSDRAM buffer to deliver significantly improved camera response. Power consumption has been further reduced for even longer battery life. CMOS sensors. It fulfills the primary functions of an imaging sensor - sensitive, accurate, noisefree capture of image data - with unprecedented performance. Unlike CCD sensors, CMOS sensors convert and amplify signals before they are transferred to the image processor, enabling them to produce exceptionally clean image data and reduce power consumption by as much as 90%. Developed in three sizes (Full-frame, APS-H and APS-C), they incorporate the latest in CMOS engineering advances, significantly reducing digital noise and expanding the useful ISO range. Canon Digital Trinity CMOS Sensor Taking advantage of its own proprietary technologies, Canon develops and produces its own Canon's CMOS sensor captures images with exceptional clarity and tonal range. Canon's DIGIC Image Processor dramatically enhances image quality and speeds up all camera operations for intuitive operation. The sensor and processor work in concert with Canon's superlative EF and EF-S lenses, forming the ultimate Digital Trinity. 10 EOS SLR Technology telephoto lengths get longer. Also, with Optical Image Stabilizer you can see it working right in the viewfinder - impossible with some other stabilizer systems. EF Lenses With nearly 60 EF lenses, the EOS System boasts one of the world's most comprehensive selection of autofocus lenses. All EF lenses feature Canon's advanced optical technology, offering quality, breadth and scope to photographers everywhere. L-Series lenses have a reputation in the professional photography world for remarkable performance. Their lens construction typically includes UD (Ultra-low Dispersion) glass, fluorite or aspherical elements coated with Super Spectra Coating for incredible clarity and brilliant colors. EF-S lenses were developed for EOS SLRs with APS-C size sensors. Lightweight and compact, these lenses take advantage of the sensor's size to deliver optimized performance without compromising image quality. Specialty lenses are also available such as macro, fisheye and tilt/shift lenses. Optical Image Stabilizer To help prevent blurred images when shooting in low light or at slow shutter speeds, many EF lenses are equipped with Optical Image Stabilizer technology that corrects camera shake by shifting a lens group to realign the image on the imaging sensor or film. Other systems are limited by how far they can move an image sensor, and as a result, their stabilization is less effective when with Optical Image Stabilizer Full HD Video The EOS 5D Mark II is the first EOS Digital camera to offer recording of Full HD video in Live View Mode. And the advantages move way beyond the ability to shoot on your SLR-the wealth of high-speed lenses and shooting accessories that make EOS photography so remarkable can also be used in shooting video. To see the HD video and photos on your HDTV directly from the camera, simply connect the camera and TV with a mini-HDMI cable. EOS Integrated Cleaning System Using ultrasonic vibrations to remove dust, the Self Cleaning Sensor Unit combats stray dust that can enter the camera when changing a lens or when out in the field. In addition, any dust missed by the cleaner can be removed by Canon's Dust Delete Data Detection software. This combination of hardware and software technologies ensure a dust free image. EOS System Accessories The EOS System is unrivaled in its comprehensive array of accessories, ranging from battery grips to focusing screens to remote controls, that enhance power, customization and versatility. Also, EOS cameras and EX-series Speedlites work in tandem to deliver great exposures and automatic balanced fill-in-flash. 11 EOS SLR