Jamo R 909 Sound Catalogue - 2011 - English - Page 65

THE ULTIMATE TEST OUT IN THE REAL WORLD To ensure results worthy of the Jamo name, Mikael is actively involved in every aspect of the birth of a new product. "I monitor each project from its start in innovative technology, specification and contact to the brilliant Danish designers who create each model's distinctive look and finish. In the development phase, I am in constant contact with suppliers. Sourcing the finest parts and components with strict quality control involves extensive travel all over the world. In the final phase, I focus on acoustic performance and the general quality of the product. After launch, I also contribute to marketing and sales materials, as well as presentations within the Jamo organisation." Where most people typically complain about taking work home, Mikael Ankersen wouldn't have it any other way. He views home trial as an essential element in getting the job done right. "Under perfect working conditions in a closely controlled acoustics lab, it's relatively easy to reproduce outstanding midrange and create bass with punch and attack. Every project that I'm involved in also has to pass the reality test, so I always take prototypes home with me to listen under actual real-world living conditions, just like the consumer who puts his faith in us by choosing Jamo." This is the level of enthusiasm, commitment and personal involvement that has kept Jamo on top for more than four decades. 65