Sony DSC-W80/B Sony® Guide to Digital Photography (Spring 2007) - Page 18

Shooting the digital way CAMERA SYSTEMS The Memory Stick PRO Duo™ media family now offers capacity for literally thousands of shots. • Speed. The flash media transfer speed helps define the "shutter interval" between shots. • Capacity determines how many shots you can save at a time. With Memory Stick PRO™ media capacities of up to 8 gigabytes, there's room for hundreds of pictures. (Available storage capacity may vary. A portion of the memory is used for data management functions. Actual available memory in MBs is 256=220, 512=460, 1GB=940MB, 2GB=1.85GB, 4GB=3.66GB, 8GB=7.35GB. Memory Stick® transfer speeds vary by and are dependent upon the host hardware device.) • Form factor. The ultra-slim shape of Memory Stick PRO Duo™ media helps define the ultra-slim shape of Cyber-shot® S, W and T Series models. • Compatibility. If you do slide out the Memory Stick® media card, you'll find it's compatible with millions of devices, for easy transfer of your pictures to a huge population of PlayStation® Portable (PSP™) units, computers, printers, retail photo printing kiosks, and televisions. cards. That's why the cameras support both Memory Stick® media cards and CompactFlash™ Type I and II cards. The a100 Digital SLR offers a single CompactFlash slot and accepts Memory Stick media via the supplied adaptor. (CompactFlash storage performance is not guaranteed. File system is FAT 16/32 compatible.) The a100 Digital SLR supports both Memory Stick® and CompactFlash™ media. MPEG Movie modes Use your digital camera to capture movies with sound! Most Sony digital cameras can capture smooth, high resolution movie sequences with sound that you can watch on the camera's LCD monitor or your television. Cyber-shot cameras work with the superior transfer speed of Sony Memory Stick PRO™ media to deliver high frame rates for smooth motion in MPEG Movie VX Fine mode. VX Fine mode achieves a major yardstick of full motion video performance: 30 frames per second. Power With so many power-intensive processes, it's no wonder that so many cameras, both film and digital, tend to "eat" their batteries. Unlike flashlights and audio players, which tend to use power smoothly and predictably, photography can lead to rapid, unpredictable battery drain. Powerhungry image processors, LCD monitors and flash units can surprise you with a loss of power at exactly the wrong time. In addition, "memory effect" can curtail the life of rechargeable batteries. Today's better cameras address these issues. Dual media capability A choice for even greater storage versatility. Intended for professionals and serious amateurs, the Sony a100 Digital SLR is sold with the expectation that the owner will already have high-capacity flash memory 32 MODE MPEG Movie Video Mail MPEG Movie VX MPEG Movie VX Fine RESOLUTION FRAME RATE (APPROX.) 160 x 112 640 x 480 640 x 480 8 fps 16 fps 30 fps DATA RATE (APPROX.) 0.18 Mbps 2.9 Mbps 10.5 Mbps Many of our digital cameras are also movie cameras, with our MPEG Movie modes. (Sample photos for illustration purposes.) CAMERA SYSTEMS Sony power features Lithium Ion battery Maximum power in minimum size. Sony's extraordinary NP-BG1 rechargeable battery pack takes advantage of Lithium Ion chemistry to provide ample battery power in a very small package. That's a crucial advantage in making Sony cameras so sleek and portable. Lithium Ion batteries hold up to four times the charge of overthe-counter NiCad batteries, and up to three times the voltage of Nickel Metal Hydride (NiMH). Lithium Ion technology also resists "memory effect," the tendency of some batteries to lose staying power if they're not completely drained before recharging. And unlike some other designs, when you charge a Lithium Ion battery, it actually stays charged. right to the minute. No more worries about unexpectedly losing power when you're out and about. No more nasty surprises. NiMH Stamina® batteries Affordable, replaceable battery power. Selected Sony cameras accept Nickel Metal Hydride rechargeable batteries that boast high capacity. In fact, selected Sony AA NiMH batteries can pack up to 2500 mAh of charge - amazing in a battery so small. That's up to two times the capacity of NiCad batteries. So you can get hundreds of shots on a single charge! (Actual battery life varies according to use.) NiMH batteries are also easy to recharge. And their standard AA size delivers another benefit. Even when you're away from a charger, you can temporarily replace the NiMH batteries with off-the-shelf alkaline batteries from any convenience store. Since alkalines aren't nearly as strong as NiMH, the ability to switch to alkalines is remarkable. The secret is the Sony Real Imaging Processor LSI, which uses power so efficiently that these cameras can run on both battery types. Sony's Real Imaging Processor LSI reduces power consumption by an incredible 70% over previous models. As a result, our DSC-S650 and DSC-S700 can keep taking pictures long after other cameras have run out of gas. There's more. The LSI needs so little power that two AA batteries can now do the work that once required four! For more information on the Real Imaging Processor LSI, please turn to the section on Sony Processing Features (page 28). The AccuPower meter at the upper left of the LCD screen uses information from an on-battery chip to show 117 minutes of battery power remaining. (Sample photo for illustration purposes.) Most Cyber-shot® cameras are supplied with Sony's remarkable NP-BG1 battery pack, which features Lithium Ion technology for long life. InfoLITHIUM® battery with AccuPower® meter A Sony exclusive - accurate readout of remaining battery time in minutes! Sony's InfoLITHIUM battery combines all the advantages of Lithium Ion chemistry with a special integrated circuit control interface. That's the "info" in InfoLITHIUM batteries. This on-battery chip dynamically monitors the power draw and communicates the battery status to the camera, enabling Sony digital cameras to display remaining battery power Batteries and charger included Most Sony cameras include everything you need, right out of the box. Accessory batteries and chargers Keep the good times rolling with Sony accessory batteries and chargers. Left: You can recharge our NiMH batteries, or substitute store-bought alkaline batteries on a moment's notice. Right: Stay in power with an extra NP-FR1 InfoLITHIUM® battery and a BC-TR1 compact charger. Real Imaging Processor™ LSI Reduces power consumption by a whopping 70%, extends battery life. An original circuit designed and built by Sony, the Real Imaging Processor LSI helps reduce power consumption by 70%. 33