Sony SRW5500/2 Brochure (HDCAM-SR VTR Family Brochure) - Page 2

CineAlta - Liberating Movie Makers CineAlta™ a name that proudly symbolizes the bond between cinematography and digital high-definition (HD) imaging. It distinguishes a family of products and systems from Sony that offers new levels of creativity in the production, postproduction, and exchange of motion pictures. It also brings together the quality and universality of 24-frame cinematography with the real-time capabilities, efficiency, and flexibility of digital high-definition technology. And it stimulates the convergence of motion picture film and digital high-definition production on a global basis. CineAlta products, delivering cinemaquality pictures at selectable frame rates, are simplifying international program exchange by minimizing the need for standards conversion. They are also opening up entirely new possibilities for international co-production. Movie making has been liberated by the creative empowerment of the cinematographer. It is facilitated by real-time HD image evaluation on-set, instant replay of full-color high-resolution digital "takes", real-time image optimization while shooting, a 50-minute shooting load, and, most importantly, by the significant cost benefits associated with this digital medium. CineAlta products provide a seamless bridge between 24-frame film originals and a final 24p digital master, giving each frame of film a one-to-one correspondence with progressive HD frames. The CineAlta environment readily interfaces with the computer graphics world, liberating postproduction. And the final liberation is achieved through the direct color conversion of progressive 24p masters to film, and to a host of other international digital HDTV and SDTV distribution formats. 2 HDCAM-SR VTRs - Solid Today's Environment Today, content is distributed in diverse formats and via diverse channels such as D-Cinema, cell phones, and international content syndication. In this environment, it is critical that the content owner produces and stores valuable content at the highest possible quality levels in order to guard against multi-compression artifacts and to prolong content longevity. It is also important to store prime content on optimum media. Video tapes remain the most cost-effective and extremely reliable digital storage medium. The HDCAM-SR™ VTR - at the pinnacle of Sony's digital HD VTR lineup - meets all of these vital criteria, and is a highly popular and powerful choice for today and tomorrow. Digital Cinema Innovation The epoch-making launch of Sony's HDW-F900 CineAlta camcorder introduced a new and innovative way to produce movies using 24-frame-based video. Today, many films are produced digitally using this method. Premium digital cinema cameras including the Arriflex D21, the Panavision Genesis, and Sony's F35/F23 cameras all record on the HDCAM-SR portable VTR. 3D live action content such as features and concerts are also recorded onto HDCAM-SR recorders with 3D camera rigs based on Sony's camera technology, which has made the current trend of 3D D-cinema expansion possible. The combination of RGB imaging and the operational convenience of real-time recording and playback has empowered cinematographers and directors to create images that could not be achieved with traditional technologies. SRW-5800