Sony SRW5500/2 Brochure (HDCAM-SR VTR Family Brochure) - Page 3

Choice for Today and Tomorrow For Broadcasters Over 7,000 HDCAM-SR VTR units are in use worldwide. Key factors in this widespread adoption are visually lossless compression (4:2:2) and 12-channel audio recording. Also, despite extremely high bit-rate HDCAM-SR recording, these decks are exceptionally robust, and as equally ruggedized as other 1/2-inch VTRs from Sony such as the proven BETACAM™ and Digital BETACAM™ Series. In fact, a host of stations now go on-air directly from the HDCAM-SR deck. In nonlinear-based environments, the HDCAM-SR deck plays a vital role, enabling double-speed material transfer via a dual-link HD-SDI interface or a 3G-SDI interface, as well as transfer of materials in industrystandard MXF via the Gigabit Ethernet interface. The HDCAM-SR VTR combines historically-reliable tape media and file-based material handling on an openstandard format, making it ideal for bridging base-band and file-based environments. Future Productions Right now, 3D is the hottest trend in the production market. HDCAM-SR VTRs enable Dual Stream recording on a single tape, and even realize this feature in highquality 4:4:4 recording*1. As third-party NLE support for Dual Stream mode expands, 3D production with the HDCAM-SR VTR is heading for new heights now and in the future. Looking ahead, Sony has for many years held the vision of providing a total 1080 50p/60p production tool set, comprising everything from camera and switcher to VTR and display. With the latest remarkable developments in consumer display technology, the general public can now watch 1080 50p/60p progressive imagery in the living room. Due to limitations in aerial transmission bandwidth, it's likely that 1080-interlaced and 720-progressive transmission standards will co-exist in the foreseeable future. With this in mind, Sony is giving on-going support to 1080 50p/60p-based production as the ideal production solution for premium content such as sports, concerts, and documentaries. For ODS (Other Digital Stuff: alternative content to feature movies) - and in particular the recently discussed large-venue screening issues, including digital cinema - HDCAM-SR products offer key capabilities such as extreme image quality and 12-channel audio. Last but not least, 4K/2K digital projection has been making in-roads into premium theaters. In the future, 4K/2K content production is likely to grow very rapidly. However, right now, 4K/2K Digital Intermediate (DI) is an engineering challenge for postproduction facilities that are struggling to secure processing power, network bandwidth, and storage space. HDCAM-SR VTRs provide the solution with outstanding capabilities such as 4K/2K uncompressed data recording onto tape, and the conversion of 4K/2K image file recording to HD video recording. Furthermore, as to 2K contents, it is possible to play back and record in real time. These capabilities serve to significantly lower the barriers to handling 4K/2K image files. In conclusion, future cinema and TV production needs will be well served by choosing the HDCAM-SR VTR. *1: Requires a future upgrade planned to be available in the first half of 2011. SRW-5500 SRW-5000 SRW-5100 3