Sony SVR-3000 TiVo Viewers Guide - Page 104
TiVo Privacy Policy - tivo dvr
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TiVo Privacy Policy TiVo Privacy Policy Please read this Privacy Policy carefully. It provides important information on how your privacy is protected when using the TiVo service. In order to provide you with a better, more satisfying television experience, TiVo Inc. ("TiVo") collects and uses certain types of information, as described in this Privacy Policy. The Subscriber Information (defined below) you provide to the TiVo Digital Video Recorder ("DVR") in your house and to us at TiVo enables your DVR to select programs you want it to record and to suggest programs you might enjoy. By using your DVR and TiVo service, you consent to: (a) the provisions of this Privacy Policy and (b) the privacy preferences explained in Section 4.1. This Privacy Policy explains our commitments to your privacy in the following areas: 1 Our Subscriber Information Definitions. In discussing the kind of information TiVo collects, it is important to distinguish between anonymous information and other information that specifically identifies you or your household. Too often, people refer to "personal information" or "personally identifiable information" without really making clear what they mean. TiVo has developed the following definitions to help clarify this important issue. We use "Subscriber Information" as a general term that refers to any information relating to you or your use of the TiVo service. The following are more specific types of Subscriber Information. 1.1 "Account Information" means information about your TiVo service account, including your Contact Information (defined below) and other information linked to your Contact Information such as the model and Service Number of your DVR, your zip code, software version used, your TV programming source (cable, satellite or an antenna), the type of cable hook-up (digital or analog) and level of service (basic or premium), privacy preferences, and the cable or satellite box model that you use. You provide us with this information when you register as a subscriber to the TiVo service and subsequently set up your DVR to receive the TiVo service in your home. This basic Service Information is sent to TiVo on an ongoing basis to enable TiVo to provide the TiVo service to your DVR. Account Information also includes information we may receive about you in a communication from you or a third party with us. Account Information does not include any Personally Identifiable Viewing Information, or Anonymous Viewing Information, as defined below. a "Contact Information" means information that allows someone to identify or contact you, including, for example: your name, address, telephone number, and e-mail address. Contact Information is a subset of Account Information and is thus linked to your DVR's Service Number. b "Service Information" means information necessary for TiVo to provide service to your DVR. Examples of Service Information include your software version number, your TV programming source, level of service, and the success status of the last attempted service call (i.e., daily call). This information is always transmitted to TiVo during a service call. 97