Sony VJBK1TVVP200 Brochure (Gray Broadcast) - Page 1

case study Sony Helps WCTV Get More News on the Go Customer: • Gray Television CBS Affiliate WCTV, Tallahassee, FL Industry: • Broadcasting Challenges: • Allow for field production with a minimum of equipment • Streamline operations and manage content back at the station • Maintain high-quality video standards Solution: • Acquire Sony Video Journalist Backpacks Benefits: • Delivered video of equal quality to that of much larger camcorders • Allowed for reporters to travel much lighter in the field • Was inexpensive to purchase and easy to use Sony has long been a leader in providing high-end camcorders to broadcasting stations. But now some of those stations are in the market for a different type of Sony product: the new Video Journalist Backpack, which contains everything needed for field production except the pathway home for the video. One of those stations is WCTV Tallahassee, FL (DMA 106), which just completed a month-long trial with the VJ Backpack. When News Director Stan Sanders was a photographer back in the 1980s, he weighed 110 pounds and carried 130 pounds of gear. He would have loved to have had the VJ Backpack then, because it's a complete ENG acquisition package weighing less than 50 pounds. "For today's multimedia journalist, carrying all of that equipment is challenging," Sanders said."Most people are familiar with backpacks, so this makes maneuvering in the field much easier." The gear takes no longer to set up than conventional equipment, which can weigh more than twice as much. Equipment for the One-Man Photojournalist The Backpack was developed originally for education use, especially schools that train TV journalists. According to Peter DiIorio, Sony Senior Marketing Manager, Systems Solutions,"We embellished on it for news. We obviously had some conversations with Gray, but we took input from a bunch of our customers." The VJ Backpack contains Sony's HXR-NX30U HD camera, Xperia™ tablet, and VAIO® laptop (loaded with Vegas Pro® software); tripod; wireless UWP-V1 lavalier mic and handheld mic; headphones; LED video light; and cables, batteries, and chargers. All the gear fits nicely into a custom-made backpack and is also available without the laptop. Introduced just before the 2012 NAB show, the palm-sized NXCAM® camcorder at the core of the VJ Backpack features a 1/3" Exmor® CMOS sensor and Balanced Optical SteadyShot® image stabilization. Using AVCHD recording, the camera has 96 gigabytes of internal memory next