Sony VJBK1TVVP200 Brochure (Gray Broadcast) - Page 2

case study "Most people are familiar with backpacks, so this makes maneuvering in the field much easier." Stan Sanders, News Director, WCTV "The homerun for us was when people were watching our on-air content internally, and nobody could tell the difference between which camera was being used. The quality is definitely there." Stan Sanders, News Director, WCTV (approximately 40 hours of HD content), with a slot that accepts either SD or Memory Stick® media cards for additional recording capacity, plus an audio pod with two balanced audio inputs. Equipped with the Tiffen prompter app, the Xperia tablet allows reporters to review their video on a screen larger than the camera's viewfinder and to work with a teleprompter. In the accompanying instructional video, it's recommended that the reporter stand about seven feet away from the camera when using the tablet as a teleprompter to make the broadcast look natural. A Month-long Trial Stan Sanders stated that the Backpack more than lived up to Sony's promises during the trial."The homerun for us was when people were watching our on-air content internally, and nobody could tell the difference between which camera was being used.The quality is definitely there." Outside of its portability, Sanders said the biggest appeal might be the familiarity of its camera and functions for new reporters. "This camera mirrors what many young journalists used in college. Being that we're the 106th market, we're going to have some people that start their careers with us.That's exciting because the transition will be much easier." DiIorio reported the Backpack has been available since November 2012, and that interest has been high. He expects orders for another 100 units, mostly from other broadcasters. Jim Ocon, Vice President of Technology, Gray Television, stated that he worked closely with Sony in optimizing the Backpack for broadcasting and believes it is a significant development, citing its capabilities and low price. He expects many of the Gray stations to adopt the Backpack along with the Sony Media Backbone™ production system for ingesting and moving video onto various distribution platforms. There are further plans for the Backpack to evolve according to broadcasters' needs. Mike Berry, who works in strategic business development at Sony, said a telephoto converter will likely be part of the unit in the future."The whole concept of the backpack journalist is getting out in the field and being the one man to get the shot and the story," he said. DiIorio reported that Sony is working with Gray on a backpack version that would include bonded cellular technology from TVU Networks, Gray's preferred vendor. "We've always been about the news," said Jim Ocon."The payoff is that we want to see higher story counts, and we want to be able to know what our content is and archive it properly. "It's a turning point for great television in the sense that we can equip all of our reporters with cameras and editing equipment and then back at the station, we're going to be much smarter about how to get this content in and send it back out," said Ocon. Sony Electronics Inc. 1 Sony Drive Park Ridge, NJ 07656 sony.com/videopack V-2579 © 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Exmor, Media Backbone, Memory Stick, NXCAM, SteadyShot, VAIO, Xperia, Vegas Pro, and the Sony make.believe logo are trademarks of Sony. All other trademarks are properties of their respective owners. Printed in USA (9/13)