Canon EOS Rebel T1i EOS System Brochure 2010 - Page 4

Eos Slr Cameras - ef s

Page 4 highlights

Viewfinder No matter the camera's specifications, a clear, bright viewfinder is the photographer's first tool for great images. Canon innovates with their viewfinders, especially with the viewfinder in the EOS-1D Mark IV, EOS-1Ds Mark III and EOS 7D, by offering Approx. 100% viewfinder coverage , and several EOS SLRs have a larger pentaprism for higher viewfinder magnification, these cameras offer the best view of any EOS Digital to date. All EOS Digital SLR cameras offer dioptric correction and several EOS SLRs have a number of different viewfinder accessories, including up to 11 different focus screens available for most any application. Intelligent Viewfinder A new Canon technology, the Intelligent Viewfinder, found on the EOS 7D, is a transparent LCD in the viewfinder that superimposes a variety of shooting information at the push of a button. Whereas with other EOS cameras' viewfinders the representation of AF points and metering areas are static, with the EOS 7D's Intelligent Viewfinder, they can be displayed, adjusted, or hidden, in camera, with ease. This means less distraction and more clarity to view the image in its entirety. The Intelligent Viewfinder includes a Grid Display and in Spot metering mode, the specific area metered is shown. Dual Axis Electronic Level Sensor Among the newest and most useful features developed by Canon for the new EOS 7D, the brilliant new Dual Axis Electronic Level display aids in Viewfinder display with Intelligent Viewfinder. View of rear LCD monitor with Live View. achieving perfectly oriented shots. Visible in the viewfinder and on the camera's LCD, in both Live View mode or as a standalone, and capable of displaying both roll and pitch in 1° increments, the Dual Axis Electronic Level Sensor is invaluable for architecture, macro photography, video, or any situation where critical composition is important. Unparalleled Exposure Control Canon EOS SLR cameras incorporate advanced exposure control systems, offering the photographer exceptionally precise AE (auto exposure) with a wide range of metering options. Full-frame Evaluative metering incorporates the camera's multi-zone sensor reading with specific focusing point data. The onboard microcomputer compares input from all zones and calculates optimum exposure. While Evaluative metering helps to assure excellent results in even the most challenging lighting situations, advanced photographers can choose from among several additional metering options. Centerweighted metering is available for those who prefer a more traditional pattern. Partial metering limits readings to sensor zones in the center of the image area, giving the photographer more area-specific control. Spot readings can be taken at the center of the frame area or, with some models, linked to an AF point. With certain EOS cameras, up to eight separate Spot meter readings can be recorded and averaged. For the EOS 7D , Canon developed the new multi-layer 63-zone iFCL (intelligent Focus Color Luminance) Metering System to incorporate the color wave- Intelligent Viewfinder - Change your viewfinder display to match any situation. AF point automatic selection - The camera auto- Spot metering display - Focus with a central, matically chooses the correct AF point. circular zone for accurate exposure control. AF point expansion - Focus with a selected AF point Zone AF - The AF points are divided into five and points surrounding it. Great for moving subjects. focusing zones, useful for off-center shots. Grid display - Useful for scenes where horizontal Hide all - An unobstructed view lets you get or vertical lines are stressed, such as architecture. close to your subject and capture detail. 6 AI Servo AF tracking display - Provides instant Spot AF - Focuses on an even smaller area for feedback of AF points tracking a moving subject. precise focus on small subjects. EOS SLR CAMERAS EOS Full HD Video Advantage HD Full HD Full HD Video - Many EOS SLR cameras capture Full HD video at 1920 x 1080 resolution for exquisite detail and sharpness. Interchangeable EF/EF-S Lenses - Creative opportunities are at your fingertips thanks to Canon Outstanding Color and Detail - The quality of images captured with EOS SLR cameras holds EF/EF-S Lenses and its wide range of lenses including fish-eye, macro and tilt-shift lenses. true for both stills and video, even in low-light. Fisheye lenses impart an extraordinary perspec- Tilt-shift lenses allow you to control the area tive and angle-of-view far beyond the limits of of focus. human vision. Macro lenses let you get up close for detailed shots of small subjects. Use wide-aperture lenses for greater control over depth-of-field. length surrounding the chosen focus point to help ensure more natural color rendition. Flash photography with EOS Systems also benefits from the extraordinary exposure control technology Canon has created. E-TTL (Evaluative Through-The-Lens) and E-TTL II autoflash systems work in combination with the camera's multi-zone metering sensor to help take the guesswork out of flash photography. The camera performs instantaneous calcu- 63-zone Metering System - Canon's sophisticated 63-zone Evaluative metering system considers not only the active focusing point but also a range of metered values from adjacent areas to determine correct exposure even in difficult lighting. lations based on readings from the preflash, ambient lighting conditions and assessment of subject location to determine the optimum flash output and exposure settings. With E-TTL II, the calculations also incorporate distance information from compatible EF lenses, enabling the system to better handle dark, light and highly reflective subjects. Resulting images can have a virtually perfect balance between ambient light and flash illumination, even in complicated lighting situations and compositions. EOS Full HD Video Select EOS cameras which feature Full HD video capture offer the enhanced image quality, smooth frame rates and adaptive exposure compensation necessary in professional movie making tools. Shooting video with a large sensor camera (EOS 5D Mark II's full-frame CMOS sensor is 36.0 x 24.0mm), it's simple to take advantage of the image quality and characteristics that are intrinsic to SLR photography. It increases flexibility for the photographer in that it also allows for full use of Canon EF lenses, including wide-angle, macro, super-telephoto, tilt-shift and fisheye, providing a wealth of depth-of-field and other creative shooting options once reserved only for still photography. Combined with their size, image quality and flexibility, EOS SLR cameras with Full HD video capture are all-in-one, multimedia image-capturing tools. Not only can one take advantage of the SLR's range of ISO sensitivities, it's simple to exert full control over exposure and depth-of-field, which can have a profound effect on the mood of the moving image. And it's all as easy as the press of a button. All Live View AF features can also be used in shooting video and playback modes are available in-camera, with sound. With select models, EOS Full HD video movies can be captured at 1920 x 1080 resolution at 24, 25 or 30 frames per second (fps), for up to 4GB per clip. Movies are saved as MOV files and can be viewed in Full HD with HDMI output. Other recording sizes include HD at 1280 x 780 (50/60 fps) or SD/VGA at 640 x 480 (50/60 fps). Select EOS cameras offer flexible manual exposure control for their movie modes, allowing for complete creative control for the shooter. In Manual mode, users can control depth-of-field and sense of motion, creating gorgeous background blur. Exposure can be determined and set even in complex lighting situations, maintaining the same look and feel throughout an entire scene, not just the initial shot, and minimizing audible camera noise that can occur when the aperture changes due to exposure adjustment mid-clip. All EOS cameras with HD recording feature a built-in microphone for simple mono recording. On some models, stereo sound can be recorded through an external microphone. Additionally, with select models, still images can also be captured in full resolution while shooting movies. It's as simple as pressing the shutter button while recording, and the supplied image can be modified as would any other recorded still. Simple editing can even be done in-camera, and movies can be played on HD televisions by using a USB AV cable, or HDMI. (more information at: usa.canon.com/fullhd) 7

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Viewfinder
No matter the camera’s specifica-
tions, a clear, bright viewfinder is
the photographer’s first tool for great images.
Canon innovates with their viewfinders, espe-
cially with the viewfinder in the EOS-1D Mark IV,
EOS-1Ds Mark III and EOS 7D, by offering
Approx. 100% viewfinder coverage , and several
EOS SLRs have a larger pentaprism for higher
viewfinder magnification, these cameras offer
the best view of any EOS Digital to date. All
EOS Digital SLR cameras offer dioptric correction
and several EOS SLRs have a number of differ-
ent viewfinder accessories, including up to 11
different focus screens available for most any
application.
Intelligent Viewfinder
A new Canon technology, the
Intelligent Viewfinder, found on the
EOS 7D, is a transparent LCD in the viewfinder that
superimposes a variety of shooting information at
the push of a button. Whereas with other EOS
cameras’ viewfinders the representation of AF
points and metering areas are static, with the EOS
7D’s Intelligent Viewfinder, they can be displayed,
adjusted, or hidden, in camera, with ease. This
means less distraction and more clarity to view the
image in its entirety. The Intelligent Viewfinder
includes a Grid Display and in Spot metering
mode, the specific area metered is shown.
Dual Axis Electronic Level Sensor
Among the newest and most useful features devel-
oped by Canon for the new EOS 7D, the brilliant
new Dual Axis Electronic Level display aids in
achieving perfectly oriented shots. Visible in the
viewfinder and on the camera’s LCD, in both Live
View mode or as a standalone, and capable of
displaying both roll and pitch in 1° increments,
the Dual Axis Electronic Level Sensor is invaluable
for architecture, macro photography, video, or any
situation where critical composition is important.
Unparalleled Exposure Control
Canon EOS SLR cameras incorporate
advanced exposure control systems,
offering the photographer exceptionally precise
AE (auto exposure) with a wide range of metering
options. Full-frame Evaluative metering incorpo-
rates the camera’s multi-zone sensor reading with
specific focusing point data. The onboard micro-
computer compares input from all zones and cal-
culates optimum exposure. While Evaluative
metering helps to assure excellent results in even
the most challenging lighting situations,
advanced photographers can choose from among
several additional metering options. Center-
weighted metering is available for those who pre-
fer a more traditional pattern. Partial metering
limits readings to sensor zones in the center of
the image area, giving the photographer more
area-specific control. Spot readings can be
taken at the center of the frame area or, with
some models, linked to an AF point. With certain
EOS cameras, up to eight separate Spot meter
readings can be recorded and averaged. For the
EOS 7D , Canon developed the new multi-layer
63-zone iFCL (intelligent Focus Color Luminance)
Metering System to incorporate the color wave-
7
6
Spot metering display
– Focus with a central,
circular zone for accurate exposure control.
AF point automatic selection
– The camera auto-
matically chooses the correct AF point.
Zone AF
– The AF points are divided into five
focusing zones, useful for off-center shots.
AF point expansion
– Focus with a selected AF point
and points surrounding it. Great for moving subjects.
Hide all
– An unobstructed view lets you get
close to your subject and capture detail.
Grid display
– Useful for scenes where horizontal
or vertical lines are stressed, such as architecture.
Spot AF
– Focuses on an even smaller area for
precise focus on small subjects.
AI Servo AF tracking display
– Provides instant
feedback of AF points tracking a moving subject.
Intelligent Viewfinder – Change your viewfinder display to match any situation.
Viewfinder display with Intelligent Viewfinder.
View of rear LCD monitor with Live View.
length surrounding the chosen focus point to help
ensure more natural color rendition. Flash photog-
raphy with EOS Systems also benefits from the
extraordinary exposure control technology Canon
has created. E-TTL (Evaluative Through-The-Lens)
and E-TTL II autoflash systems work in combina-
tion with the camera’s multi-zone metering sensor
to help take the guesswork out of flash photog-
raphy. The camera performs instantaneous calcu-
lations based on readings from the preflash, ambi-
ent lighting conditions and assessment of subject
location to determine the optimum flash output and
exposure settings. With E-TTL II, the calculations
also incorporate distance information from
compatible EF lenses, enabling the system to
better handle dark, light and highly reflective
subjects. Resulting images can have a virtually
perfect balance between ambient light and
flash illumination, even in complicated lighting
situations and compositions.
EOS Full HD Video
Select EOS cameras which feature
Full HD video capture offer the enhanced image
quality, smooth frame rates and adaptive exposure
compensation necessary in professional movie
making tools. Shooting video with a large sensor
camera (EOS 5D Mark II’s full-frame CMOS sensor
is 36.0 x 24.0mm), it’s simple to take advantage of
the image quality and characteristics that are
intrinsic to SLR photography. It increases flexibility
for the photographer in that it also allows for full
use of Canon EF lenses, including wide-angle,
macro, super-telephoto, tilt-shift and fisheye, pro-
viding a wealth of depth-of-field and other creative
shooting options once reserved only for still pho-
tography. Combined with their size, image quality
and flexibility, EOS SLR cameras with Full HD video
capture are all-in-one, multimedia image-captur-
ing tools. Not only can one take advantage of the
SLR’s range of ISO sensitivities, it’s simple to exert
full control over exposure and depth-of-field, which
can have a profound effect on the mood of the
moving image. And it’s all as easy as the press of a
button. All Live View AF features can also be used
in shooting video and playback modes are available
in-camera, with sound. With select models, EOS
Full HD video movies can be captured at 1920 x
1080 resolution at 24, 25 or 30 frames per second
(fps), for up to 4GB per clip. Movies are saved as
MOV files and can be viewed in Full HD with HDMI
output. Other recording sizes include HD at 1280 x
780 (50/60 fps) or SD/VGA at 640 x 480 (50/60 fps).
Select EOS cameras offer flexible manual
exposure control for their movie modes, allowing
for complete creative control for the shooter. In
Manual mode, users can control depth-of-field
and sense of motion, creating gorgeous back-
ground blur. Exposure can be determined and set
even in complex lighting situations, maintaining
the same look and feel throughout an entire scene,
not just the initial shot, and minimizing audible
camera noise that can occur when the aperture
changes due to exposure adjustment mid-clip.
All EOS cameras with HD recording feature a
built-in microphone for simple mono recording. On
some models, stereo sound can be recorded
through an external microphone. Additionally, with
select models, still images can also be captured in
full resolution while shooting movies. It’s as simple
as pressing the shutter button while recording, and
the supplied image can be modified as would any
other recorded still. Simple editing can even be
done in-camera, and movies can be played on HD
televisions by using a USB AV cable, or HDMI.
(more information at: usa.canon.com/fullhd)
63-zone Metering System
— Canon’s sophisticated 63-zone
Evaluative metering system considers not only the active
focusing point but also a range of metered values from adjacent
areas to determine correct exposure even in difficult lighting.
EOS Full
HD Video
Advantage
EOS SLR CAMERAS
Full HD Video
– Many EOS
SLR cameras capture Full
HD video at 1920 x 1080
resolution for exquisite
detail and sharpness.
Interchangeable EF/EF-S Lenses
– Creative opportunities are at your fingertips thanks to Canon
EF/EF-S Lenses and its wide range of lenses including fish-eye, macro and tilt-shift lenses.
Outstanding Color and Detail
– The quality of images captured with EOS SLR cameras holds
true for both stills and video, even in low-light.
Full HD
HD
Fisheye lenses impart an extraordinary perspec-
tive and angle-of-view far beyond the limits of
human vision.
Tilt-shift lenses allow you to control the area
of focus.
Macro lenses let you get up close for detailed
shots of small subjects.
Use wide-aperture lenses for greater control
over depth-of-field.