1997 Cadillac DeVille Owner's Manual - Page 7

1914 V8 Engine . . VI 6 Engines Standardization openedthe eyes of the industrial world and was the cornerstone modern assembly line of production. From this achievement evolved the reference to Cadillac "Standard of the World." as In 1909 Cadillac was purchased the then new by General Motors Corporation. Convenience, cleanliness and all-weather comfort were greatly enhanced in 19 when Cadillac became the first 10 manufacturer to offer closed bodies as standard equipment. "The Penaltyof Leadership" first appeared in the January 2, 1915 issueof The Saturday EveningPost as an expression of the Cadillac commitment leadership, to of quality and innovation. It is widely regarded as one the vi